Editing Myspace (section)

===Redesigns===
On March 10, 2010, Myspace added new features including a recommendation engine for new users that suggests games, music and videos based on their previous search habits. The security on Myspace was also enhanced, with the [[criticism of Facebook]], to make it a safer site. The security of Myspace enables users to choose if the content could be viewed for "friends only", "18 and older" or "everyone".<ref>{{cite web|url=http://www.newstatesman.com/digital/2010/03/site-myspace-users-revamp|title=MySpace adds new tools after revamp|date=March 11, 2010|work=New Statesman|location=UK|access-date=March 11, 2010|archive-date=March 14, 2010|archive-url=https://web.archive.org/web/20100314085819/http://www.newstatesman.com/digital/2010/03/site-myspace-users-revamp|url-status=live}}</ref>

In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Chief executive Mike Jones said the site was no longer competing with Facebook as a general social networking site; instead, it would be music-oriented and would target younger people. Jones believed most younger users would continue to use the site after the redesign, though older users might not. The goal of the redesign was to increase the number of Myspace users and the time they spent on the site. BTIG (.com) analyst Richard Greenfield said, "Most investors have written off MySpace now," and was unsure whether the changes would help the company recover.<ref>{{cite news|url=https://www.reuters.com/article/idUSTRE69Q11M20101027|title=MySpace launching new version of website|last=Oreskovic|first=Alexei|work=Reuters|date=October 27, 2010|access-date=October 31, 2010|archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109020054/https://www.reuters.com/article/idUSTRE69Q11M20101027|url-status=live}}</ref>

In November 2010, Myspace changed its logo to coincide with the new site design. The word "my" appears in the [[Helvetica]] font, followed by a symbol representing a space. The logo change was announced on October 8, 2010, and appeared on the site on November 11.<ref>Alexia Tsotsis, [https://techcrunch.com/2010/10/08/new-myspace-logo/ Myspace Unveils New, Artsy Logo] {{Webarchive|url=https://web.archive.org/web/20201022014352/https://techcrunch.com/2010/10/08/new-myspace-logo/ |date=October 22, 2020 }}, Techcrunch.com, October 8, 2010. Retrieved October 12, 2010.</ref> In the same month, Myspace integrated with [[Facebook Connect]] – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of social networking.<ref>{{cite web|url=http://mashable.com/2010/11/18/you-can-now-login-to-myspace-with-facebook/|title=You can now login to Myspace with Facebook|publisher=mashable.com|date=November 18, 2010|access-date=November 24, 2010|archive-date=November 22, 2010|archive-url=https://web.archive.org/web/20101122131758/http://mashable.com/2010/11/18/you-can-now-login-to-myspace-with-facebook/|url-status=live}}</ref>

In January 2011, it was announced that the Myspace staff would be reduced by 47%.<ref>{{cite web|author=Radhika Marya|url=http://mashable.com/2011/01/11/myspace-reduces-staff-by-47-percent/|title=MySpace Reduces Staff by 47%|publisher=Mashable.com|date=January 11, 2011|access-date=January 15, 2011|archive-date=January 14, 2011|archive-url=https://web.archive.org/web/20110114151523/http://mashable.com/2011/01/11/myspace-reduces-staff-by-47-percent/|url-status=live}}</ref> User adoption continued to decrease.<ref>{{cite web|url=http://www.newser.com/story/108947/myspace-to-ax-up-to-half-its-workers.html|title=MySpace to Ax Up to Half Its Workers – Downsizing could be announced this month, sources say|publisher=Newser.com|date=January 4, 2011|access-date=January 15, 2011|archive-date=January 7, 2011|archive-url=https://web.archive.org/web/20110107073657/http://www.newser.com/story/108947/myspace-to-ax-up-to-half-its-workers.html|url-status=live}}</ref>

In September 2012, a new redesign was announced, with no date given, making Myspace more visual and apparently optimized for tablets.<ref>{{cite web|author=Loz Blain|url=http://www.gizmag.com/2012-myspace-the-new-facebook/24272/|title=The new Facebook is...Myspace?|publisher=gizmag.com|date=September 25, 2012|access-date=September 25, 2012|archive-date=October 31, 2012|archive-url=https://web.archive.org/web/20121031203439/http://www.gizmag.com/2012-myspace-the-new-facebook/24272/|url-status=live}}</ref> The redesign was publicly released on January 15, 2013;<ref>{{cite web |url=https://thenextweb.com/news/new-myspace-opens-up-to-the-public |title=Myspace opens redesigned site to the public |first=Nick |last=Summers |date=January 15, 2013 |website=[[The Next Web]]}}</ref> by April 2013 (and presumably before), users were able to transfer to the new Myspace redesign. In June 2013, the redesign deleted all previous blogs, angering many users, and destroying information that would have been useful history in later years.<ref>{{cite web |last=Milligan |first=Ian |url=http://activehistory.ca/2013/06/myspace-is-cool-again-too-bad-they-destroyed-history-along-the-way/ |title=In a Rush to Modernize, MySpace Destroyed More History |archive-url=https://web.archive.org/web/20201106165506/https://activehistory.ca/2013/06/myspace-is-cool-again-too-bad-they-destroyed-history-along-the-way/ |archive-date=November 6, 2020 |url-status=live |website=Archive History |date=June 17, 2013}}</ref>