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=== TrueMotion VP7 === {{redirect|VP7|text=For virus protein 7; see for example the [[Rotavirus]]}} The seventh version changed the bitstream from previous versions for better coding efficiency and was released in March 2005; since July it may be used free of charge for personal use. It is a codec with both [[Video for Windows|VFW]] and [[DirectShow]] support that On2 Technologies claims has better compression than leading competitive codecs such as [[MPEG-4 AVC]] (H.264) and [[VC-1]].{{Citation needed|date=January 2009}} On2 Technologies announced TrueMotion VP7 in January 2005.<ref>{{cite web|author=On2 Technologies |title=On2 Technologies Launches TrueMotion VP7 Preview |publisher=On2 Technologies |date=2005-01-10 |url=http://www.on2.com/index.php?id=470&news_id=214 |access-date=2009-09-11 |url-status=dead |archive-url=https://web.archive.org/web/20071129060815/http://www.on2.com/index.php?id=470&news_id=214 |archive-date=November 29, 2007 }}</ref> The public release of VP7 codec software was available in March 2005.<ref>{{cite web|author=On2 Technologies |title=On2 Launches VP7 Codec and TrueCast 8 Client/Server |publisher=On2 Technologies |date=2005-03-07 |url=http://www.on2.com/index.php?id=470&news_id=349 |access-date=2009-09-11 |url-status=dead |archive-url=https://web.archive.org/web/20071129060425/http://www.on2.com/index.php?id=470&news_id=349 |archive-date=November 29, 2007 }}</ref> On March 9, 2005, On2 announced a new codec, VP7. On2 claimed that VP7 is superior to the [[H.264]]/AVC standard, based on claims of comparative technical capabilities and licensing costs. This claim has been disputed by a developer of [[x264]], a popular H.264 encoder.<ref>{{cite web|last=Glaser|first=Fiona|title=The first in-depth technical analysis of VP8|url=http://x264dev.multimedia.cx/archives/377|work=Diary Of An x264 Developer|date=2011-10-23|quote=VP7, for example, was claimed to be 15% better than H.264 while being much faster, but was in reality neither faster nor higher quality.|url-status=dead|archive-url=https://web.archive.org/web/20120209061213/http://x264dev.multimedia.cx/archives/377|archive-date=2012-02-09}}</ref> In April 2005, On2 Technologies licensed On2 Video Codecs (including VP6 and VP7) for [[Adobe Flash#History|Macromedia Flash]].<ref>{{cite web|author=On2 Technologies |title=On2 Technologies Licenses On2 Video Codec for Macromedia Flash |publisher=On2 Technologies |date=2005-04-05 |url=http://www.on2.com/index.php?id=470&news_id=204 |access-date=2009-09-17 |url-status=dead |archive-url=https://web.archive.org/web/20071130070650/http://www.on2.com/index.php?id=470&news_id=204 |archive-date=November 30, 2007 }}</ref> On December 1, 2005, [[Skype]] announced that they had licensed current and future versions of its video compression software and had integrated it into the beta version of Skype 2.0 for point-to-point video conferencing [[Skype protocol]].<ref>{{cite web|author=On2 Technologies |title=On2 Technologies Codec Offers High Quality Video to Skype |publisher=On2 Technologies |date=2005-12-01 |url=http://www.on2.com/index.php?id=486&news_id=164 |access-date=2009-09-11 |url-status=dead |archive-url=https://web.archive.org/web/20071204065709/http://www.on2.com/index.php?id=486&news_id=164 |archive-date=December 4, 2007 }}</ref> No financial terms were disclosed relating to the deal. On August 13, 2007, On2 announced the addition of H.264 support to its [[On2 Flix]] product line.<ref>[http://www.on2.com/company/news-room/press-releases/?id=411 About<!-- Bot generated title -->] {{webarchive |url=https://web.archive.org/web/20070903093954/http://www.on2.com/company/news-room/press-releases/?id=411 |date=September 3, 2007 }}</ref> Move Networks also used the VP7 codec in its Move Media Player plugin for Firefox and Internet Explorer, used by [[American Broadcasting Company|ABC]] and [[Fox Broadcasting Company|Fox]] for its streaming of full network shows.<ref>{{cite web|title=Widevine and Move Networks Announce Partnership & Integration to Secure Delivery of Video Content for Major Broadcast Networks |publisher=Move Networks |date=2008-01-08 |url=http://www.movenetworks.com/news-releases/widevine-and-move-networks-announce-partnership-integration-to-secure-delivery-of-video-content-for-major-broadcast-networks |access-date=2009-09-11 |url-status=dead |archive-url=https://web.archive.org/web/20081206033958/http://www.movenetworks.com/news-releases/widevine-and-move-networks-announce-partnership-integration-to-secure-delivery-of-video-content-for-major-broadcast-networks |archive-date=December 6, 2008 }}</ref>
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