Editing Photograph manipulation (section)

=== Government opposition ===
Governments are exerting pressure on advertisers, and are starting to ban photos that are too airbrushed and edited. In the United Kingdom, the [[Advertising Standards Authority (United Kingdom)|Advertising Standards Authority]] has banned an advertisement by [[Lancôme]] featuring [[Julia Roberts]] for being misleading, stating that the flawless skin seen in the photo was too good to be true.<ref>{{cite web |last=Zhang |first=Michael |title=Julia Roberts Makeup Ads Banned in UK for Too Much Photoshop |date=July 27, 2011 |url=http://www.petapixel.com/2011/07/27/julia-roberts-makeup-ads-banned-in-uk-for-too-much-photoshop/ |publisher=PetaPixel |access-date=July 27, 2011}}</ref> The US is also moving in the direction of banning excessive photo manipulation where a [[CoverGirl]] model's ad was banned because it had exaggerated effects, leading to a misleading representation of the product.<ref>{{cite web |last=Anthony |first=Sebastian |title=US watchdog bans photoshopping in cosmetics ads |url=http://www.extremetech.com/extreme/109375-us-bans-photoshop-use-in-cosmetics-ads |access-date=December 16, 2011}}</ref>

In 2015, France proceeded to pass a law that battles against the use of unrealistic body images and anorexia in the fashion industry. This includes modeling and photography. The models now have to show they are healthy and have a BMI of over 18 through a note from their doctor. Employers breaking this law will be fined and can serve a jail sentence of up to six months. When a creator of a photograph does not disclose that the picture is edited or retouched, no matter how small the edit, they may also receive a fine or 30% of the costs of what they used to create their ad.<ref>{{Cite web |url=https://petapixel.com/2015/12/22/france-bans-too-thin-fashion-models-demands-that-photoshopping-be-labeled/ |title=France Bans Too-Thin Fashion Models, Demands That Photoshopping Be Labeled |website=petapixel.com |date=December 22, 2015 |access-date=2020-04-04}}</ref>

In 2021, [[Norway]] enacted legislation making it a requirement to label digital manipulations of the bodies of persons when depicted in advertising. Failure to do so is punishable by a fine.<ref name="Onibada 2021">{{cite web |last=Onibada |first=Ade |title=Influencers In Norway Will Legally Have To Disclose Their Photoshopped Images |website=[[BuzzFeed News]] |date=2021-07-01 |url=https://www.buzzfeednews.com/article/adeonibada/influencers-norway-law-filter-photoshop |access-date=2021-07-03}}</ref>