Editing Product placement (section)

===Audio vs visual===
Placements can be sound-only, visual-only or a combination of both. The Russian television show дом-2 (phonetically ''[[Dom-2]]'') (similar to ''[[Big Brother (TV series)|Big Brother]]'') often features participants stating something along the lines of, "Oh, did you check out the new product X by company Y yet?" after which the camera zooms in on the named product, explicitly combining an audio mention with a visual image. In ''[[The Real World/Road Rules Challenge]]'' participants often make a similar comment, usually pertaining to the mobile device and carrier for a text message.

An experiment from 2002 tested the relationship between auditory vs visual product placement and if the product had higher or lower connection to the plot to how well it was remembered by viewers. The results of the experiment concluded that regardless of if the product had higher or lower connection to the plot, in either circumstance an auditory product placement was more likely to be remembered by viewers than a visual product placement.<ref name="Russel 2002" />