Editing Rebadging (section)

=== Platform sharing ===
Along with rebadging and badge engineering, platform sharing is common throughout the automotive industry. Alongside a shared chassis (though unibody construction is nearly universal in cars and many light trucks), platform sharing also standardizes components such as drivetrain, suspensions, components, and other technologies. General Motors used the [[General Motors B platform|B platform]] for many of its non-Cadillac full-size vehicles (nearly exclusively from 1959 through 1985), while Chrysler used its [[Chrysler B platform|B platform]] for intermediates and its [[Chrysler C platform|C platform]] for (non-Imperial) full-size cars.

The [[Volkswagen Group]] uses platform sharing as its business strategy to improve its profitability and growth.<ref>{{cite magazine |last=Seabaugh |first=Christian |date=20 December 2011 |title=Volkswagen Parts, Platform Sharing to Intensify Across Brands |url= https://www.motortrend.com/news/volkswagen-parts-platform-sharing-to-intensify-across-brands-148649/ |magazine=Motor Trend |access-date=20 December 2020}}</ref> For example, [[Audi]] uses components from their more pedestrian counterparts, sold as Volkswagen mass-market brands.<ref>{{cite web|last=Cunningham |first=Wayne |date=2 February 2012 |title=New platform brings Volkswagen and Audi models closer |url= https://www.cnet.com/roadshow/news/new-platform-brings-volkswagen-and-audi-models-closer/ |access-date=20 December 2020 |work=CNET |quote=Volkswagen developed its MQB, or Modular Transverse Matrix, platform to improve manufacturing efficiency. Volkswagen, Audi, Seat, and Skoda models will be built on the MQB platform}}</ref> As an effort to place Audi as a "premium" marque, Volkswagen often introduces new technologies in Audi-branded cars before fitting them to mainstream products (such as the [[Direct-Shift Gearbox]]). In production, platform sharing is used extensively, with the modular [[Volkswagen Group MQB platform|MQB platform]] underpinning a range of vehicles from the [[Audi A1]] to the [[Volkswagen Atlas]]. The previous [[Volkswagen Group D platform|D platform]] of the 2000s was used for the [[Volkswagen Phaeton]] and [[Bentley Continental GT]] (built in steel) and the [[Audi A8]] (built in aluminum).<ref>{{cite magazine |last=Csere |first=Csaba |date=June 2003 |title=Platform Sharing for Dummies |url= https://www.caranddriver.com/features/a15135581/platform-sharing-for-dummies-feature/ |magazine=Car and Driver |access-date=20 December 2020}}</ref>

In the Japanese automotive industry, platform sharing has expanded model offerings in North America. While the initial [[Lexus LS]] was developed specifically for the American market, the later [[Lexus ES]] has shared a platform (but not a body) with the [[Toyota Camry]]<ref>{{cite web |last=Elias |first=Mark |date=6 November 2012 |title=First Drive: 2013 Toyota Avalon [Review]|url= http://www.leftlanenews.com/toyota-avalon-first-drive-review.html |access-date=20 December 2020 |work=Left Lane News |quote=The new Avalon shares powertrains and platforms with its little sister, the Toyota Camry, and its cousin, the Lexus ES 350.}}</ref> (since 2013, the [[Toyota Avalon]], itself also based on the Camry). Exclusive primarily to North America, Honda uses a common platform to produce the American version of the Odyssey minivan, also underpinning the [[Honda Pilot]] and Honda Passport SUVs, the [[Acura MDX]] CUV, and the [[Honda Ridgeline (second generation)|Honda Ridgeline]] mid-size pickup truck.

{{Multiple image | align = center | direction = horizontal
| image1 = 2009-2010 Holden VE Commodore SS V sedan 01.jpg
| caption1 = [[Holden Commodore (VE)]]
| width1 = 400
| image2 = 2010 Chevrolet Camaro -- NHTSA 2.jpg
| caption2 = [[Chevrolet Camaro (fifth generation)]]
| width2 = 317
| footer = The Fifth generation Chevrolet Camaro was based on the [[Holden]] developed [[General Motors Zeta platform]], originally used by the VE series Holden Commodore.
}}

{{clear}}