Editing Rebranding (section)

==Small businesses==
Small businesses face different challenges from large corporations and must adapt their rebranding strategy accordingly.
Rather than implementing change gradually, small businesses are sometimes better served by rebranding their image in a short timeframe&nbsp;– especially when existing brand notoriety is low. “The powerful first impression on new clients made possible by professional brand design often outweighs an outdated or poorly-designed image’s weak brand recognition to existing clients”.<ref name="kre.ca">{{cite web |url=http://www.kre.ca/blog_en/index.php?post/2011/02/02/Successful-small-business-rebranding |publisher=Les Kréateurs |title=Successful Small Business Rebranding |date=2011-02-02 |archive-url=https://web.archive.org/web/20110706183955/http://www.kre.ca/blog_en/index.php?post%2F2011%2F02%2F02%2FSuccessful-small-business-rebranding |archive-date=2011-07-06 |url-status=dead }}</ref>
A change of image in a large corporation can have costly repercussions (updating signage in multiple locations, large quantities of existing collateral, communicating with a large number of employees, etc.), while small businesses can enjoy more mobility and implement change more quickly. While small businesses can experience growth without necessarily having a professionally designed brand image, "rebranding becomes a critical step for a company to be considered seriously when expanding to more aggressive markets and facing competitors with more established brand images".<ref name="kre.ca"/>{{better source|date=June 2024}}