Editing Slacktivism (section)

==Examples==
===Kony 2012===
{{main|Kony 2012}}
[[Kony 2012]] was a campaign created by [[Invisible Children]] in the form of a 28-minute video about the dangerous situation of many children in Africa at the hands of [[Joseph Kony]], the leader of the [[Lord's Resistance Army]] (LRA). The LRA is said to have abducted a total of nearly 60,000 children, [[brainwashing]] the boys to fight for them and turning the girls into sex slaves.<ref>{{Cite web |last=Vidal |first=John |last2=McCarthy |first2=Tom |last3=Curtis |first3=Polly |date=2012-03-08 |title=Kony 2012: what's the real story? |url=http://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/mar/08/kony-2012-what-s-the-story |access-date=2024-02-03 |website=the Guardian |language=en |archive-date=December 18, 2022 |archive-url=https://web.archive.org/web/20221218155833/https://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/mar/08/kony-2012-what-s-the-story |url-status=live }}</ref>

The campaign was used as an experiment to see if an online video could reach such a large audience that it would make a war criminal, Joseph Kony, famous. It became the fastest-growing viral video of all time, reaching 100 million views in six days.<ref>{{Cite journal|last=Hebing|first=Lauren|date=2018-06-15|title=Persuasion in the Millennial Era: A Case Study of KONY 2012|url=https://digitalcommons.wou.edu/honors_theses/165|journal=Honors Senior Theses/Projects|access-date=March 11, 2021|archive-date=October 16, 2022|archive-url=https://web.archive.org/web/20221016211849/https://digitalcommons.wou.edu/honors_theses/165/|url-status=live}}</ref> The campaign grew an unprecedented amount of awareness, calling to international leaders as well as the general population.

The reaction to and participation in this campaign demonstrates charity slacktivism due to the way in which many viewers responded. The success of the campaign has been attributed mostly by how many people viewed the video rather than the donations received. After watching the video, many viewers felt compelled to take action. This action, however, took the form of sharing the video and potentially pledging their support.<ref>{{Cite journal|last1=Madden|first1=Stephanie|last2=Janoske|first2=Melissa|last3=Briones|first3=Rowena L.|date=2016-03-01|title=The double-edged crisis: Invisible Children's social media response to the Kony 2012 campaign|url=https://www.sciencedirect.com/science/article/pii/S0363811115001381|journal=Public Relations Review|language=en|volume=42|issue=1|pages=38–48|doi=10.1016/j.pubrev.2015.10.002|issn=0363-8111|url-access=subscription}}</ref>

As described by [[Sarah Kendzior]] of Aljazeera:

<blockquote>The video seemed to embody the slacktivist ethos: viewers oblivious to a complex foreign conflict are made heroic by watching a video, buying a bracelet, hanging a poster. Advocates of Invisible Children's campaign protested that their desire to catch Kony was sincere, their emotional response to the film genuine—and that the sheer volume of supporters calling for the capture of Joseph Kony constituted a meaningful shift in human rights advocacy."<ref>{{Cite web |last=Kendzior |first=Sarah |date=5 Apr 2012 |title=The subjectivity of slacktivism |url=https://www.aljazeera.com/opinions/2012/4/5/the-subjectivity-of-slacktivism |access-date=2024-02-03 |website=Al Jazeera |language=en |archive-date=March 20, 2023 |archive-url=https://web.archive.org/web/20230320091551/https://www.aljazeera.com/opinions/2012/4/5/the-subjectivity-of-slacktivism/ |url-status=live }}</ref></blockquote>

===Chibok schoolgirls kidnapping===
{{main|Chibok schoolgirls kidnapping}}
In the weeks following the kidnapping of hundreds of schoolgirls by the organization [[Boko Haram]], the hashtag #BringBackOurGirls began to trend globally on Twitter as the story continued to spread<ref name = sell>{{cite news|last1=Abubakar|first1=Aminu|title='I will sell them,' Boko Haram leader says of kidnapped Nigerian girls|url=http://www.cnn.com/2014/05/05/world/africa/nigeria-abducted-girls/|access-date=May 5, 2014|agency=CNN|date=May 5, 2014|first2=Josh|last2=Levs|archive-date=May 5, 2014|archive-url=https://web.archive.org/web/20140505155919/http://www.cnn.com/2014/05/05/world/africa/nigeria-abducted-girls/|url-status=live}}</ref> and by May 11 it had attracted 2.3 million tweets. One such tweet came from the [[First Lady of the United States]], [[Michelle Obama]], holding a sign displaying the hashtag, posted to her official Twitter account, helping to spread the awareness of the kidnapping.<ref>{{cite web|last=Litoff|first=Alyssa|title=International 'Bring Back Our Girls' Becomes Rallying Cry for Kidnapped Nigerian Schoolgirls|url=https://abcnews.go.com/International/bring-back-girls-rallying-cry-kidnapped-nigerian-schoolgirls/story?id=23611012|publisher=[[ABC News (United States)|ABC News]]|access-date=May 7, 2014|date=May 6, 2014|archive-date=May 6, 2014|archive-url=https://web.archive.org/web/20140506212034/http://abcnews.go.com/International/bring-back-girls-rallying-cry-kidnapped-nigerian-schoolgirls/story?id=23611012|url-status=live}}</ref> Comparisons have been made between the #BringBackOurGirls campaign and the Kony 2012 campaign.<ref>{{cite journal|url=http://www.slate.com/blogs/the_world_/2014/05/20/the_depressing_reason_why_hashtag_campaigns_like_stopkony_and_bringbackourgirls.html|title=The Less You Know|first=Joshua|last=Keating|date=May 20, 2014|access-date=January 6, 2018|journal=Slate|archive-date=November 17, 2015|archive-url=https://web.archive.org/web/20151117031818/http://www.slate.com/blogs/the_world_/2014/05/20/the_depressing_reason_why_hashtag_campaigns_like_stopkony_and_bringbackourgirls.html|url-status=live}}</ref> The campaign was labeled slacktivism by some critics, particularly as the weeks and months passed with no progress being made in recovery of the kidnapped girls.<ref>{{cite news|url=https://www.washingtonpost.com/news/worldviews/wp/2014/05/06/is-bringbackourgirls-helping/|title=Is #BringBackOurGirls helping?|first=Adam|last=Taylor|newspaper=[[The Washington Post]]|date=May 6, 2014|access-date=January 6, 2018|archive-date=January 6, 2018|archive-url=https://web.archive.org/web/20180106174103/https://www.washingtonpost.com/news/worldviews/wp/2014/05/06/is-bringbackourgirls-helping/|url-status=live}}</ref><ref>{{cite web|url=https://www.huffingtonpost.com/2014/09/14/nigeria-girls-kidnapped-5-months_n_5791622.html|title=Remember #BringBackOurGirls? This Is What Has Happened In The 5 Months Since|first=Charlotte|last=Alfred|date=September 14, 2014|access-date=January 6, 2018|via=Huff Post|archive-date=April 14, 2018|archive-url=https://web.archive.org/web/20180414094927/https://www.huffingtonpost.com/2014/09/14/nigeria-girls-kidnapped-5-months_n_5791622.html|url-status=live}}</ref>

According to Mkeki Mutah, uncle of one of the kidnapped girls:

<blockquote>There is a saying: "Actions speak louder than words." Leaders from around the world came out and said they would assist to bring the girls back, but now we hear nothing. The question I wish to raise is: why? If they knew they would not do anything, they wouldn't have even made that promise at all. By just coming out to tell the world, I see that as a political game, which it shouldn't be so far as the girls are concerned.<ref>{{cite web|url=http://www.aljazeera.com/indepth/features/2014/10/abandonment-bring-back-our-girls-2014101494119446698.html|title=Abandonment of 'Bring Back Our Girls'|first=Ashionye|last=Ogene|website=www.aljazeera.com|access-date=January 6, 2018|archive-date=January 14, 2016|archive-url=https://web.archive.org/web/20160114033605/http://www.aljazeera.com/indepth/features/2014/10/abandonment-bring-back-our-girls-2014101494119446698.html|url-status=live}}</ref></blockquote>