Editing Smiley (section)

===Physical products===
[[Vittel (water)|Vittel]] announced in 2017 that they would be using the smiley on a special edition design of its [[water bottle]]s. [[AdAge]] referred to its use as a "feel-good effect" and water bottles using the smiley icon had an 11.8% increase in sales, compared to the standard bottles, with 128 million bottles sold across Europe which featured the smiley-design.<ref name=adage>{{cite web |title=How Smiley's "Defiant Optimism" Helps Brands emerge from Darker Times |date=June 2021 |url=https://adage.com/article/smiley/how-smileys-defiant-optimism-helps-brands-emerge-dark-times/2339736 |publisher=[[AdAge]] |access-date=20 October 2021 |archive-date=27 January 2022 |archive-url=https://web.archive.org/web/20220127143122/https://adage.com/article/smiley/how-smileys-defiant-optimism-helps-brands-emerge-dark-times/2339736 |url-status=live }}</ref>
In the UK, "Jammie Dodgers", a legendary biscuit line, incorporate the smiley engraved into circular cookies.