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=== Marketing documentation === For many applications it is necessary to have some promotional materials to encourage casual observers to spend more time learning about the product. This form of documentation has three purposes: # To excite the potential user about the product and instill in them a desire to become more involved with it. # To inform them about what exactly the product does, so that their expectations are in line with what they will be receiving. # To explain the position of this product with respect to other alternatives.
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