Editing Stimulus modality (section)

===Subliminal visual stimuli===
Some studies show that subliminal stimuli can affect attitude. In a 1992 study Krosnick, Betz, Jussim and Lynn conducted a study where participants were shown a series of slides in which different people were going through normal every day activities (i.e. going to the car, sitting in a restaurant). These slides were preceded by slides that caused either positive emotional arousal (i.e. bridal couple, a child with a Mickey Mouse doll) or negative emotional arousal (i.e. a bucket of snakes, a face on fire) for a period 13 [[milliseconds]] that participants consciously perceived as a sudden flash of light. None of the individuals were told of the subliminal images. The experiment found that during the questionnaire round, participants were more likely to assign positive personality traits to those in the pictures that were preceded by the positive subliminal images and negative personality traits to those in the pictures that were preceded by the negative subliminal images.<ref name="KrosnickAndOthers">{{Cite journal| first1 = J. A.| last3 = Jussim | first2 = A. L.| last1 = Krosnick | first3 = L. J.| last2 = Betz | first4 = A. R.| title = Subliminal Conditioning of Attitudes| journal = Personality and Social Psychology Bulletin| volume = 18| issue = 2| pages = 152–162| year = 1992| last4 = Lynn | doi = 10.1177/0146167292182006| s2cid = 145504287 }}</ref>