Editing Tangled (section)

==== Controversy over the film title change ====
[[File:RapunzelLogo.jpg|thumb|Official logo of ''Rapunzel'' before the title was changed to ''Tangled'']]
When first put into production, the film was promoted as having the title ''Rapunzel Unbraided'', which was later changed to ''Rapunzel''.<ref>{{cite web |last=Hill |first=Jim |date=August 8, 2005 |title="Rapunzel Unbraided" aims to be " ... a film of astonishing beauty." |url=http://jimhillmedia.com/editor_in_chief1/b/jim_hill/archive/2005/08/09/656.aspx |access-date=October 6, 2010 |work=Jim Hill Media |archive-date=November 26, 2012 |archive-url=https://web.archive.org/web/20121126035544/http://jimhillmedia.com/editor_in_chief1/b/jim_hill/archive/2005/08/09/656.aspx |url-status=live }}</ref> Disney's previous animated feature, ''[[The Princess and the Frog]]'' (2009)—while being well received by various critics<ref>{{cite web |title=The Princess and the Frog |url=https://www.metacritic.com/movie/the-princess-and-the-frog/critic-reviews |access-date=February 5, 2012 |work=[[Metacritic]] |publisher=[[CBS Interactive]] |archive-date=August 15, 2018 |archive-url=https://web.archive.org/web/20180815115523/http://www.metacritic.com/movie/the-princess-and-the-frog/critic-reviews |url-status=live }}</ref> <!--Comment: While the cited Metacritic listing of what 29 critics said about this feature gives the film a critics' score of 73, the critics' views are not "highly critically acclaimed"--> --was not as successful as Disney had hoped, and Catmull later admitted in writing that Disney Animation's faith that ''The Princess and the Frog''{{'}}s excellent quality would bring in all audiences notwithstanding the word "princess" in the title was their version of "a stupid pill".<ref>{{cite book |last=Catmull |first=Ed |url=https://books.google.com/books?id=UqccAgAAQBAJ&pg=PT274 |title=Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration |author2=Amy Wallace |publisher=Random House |year=2014 |isbn=978-0-81-299301-1 |location=New York |page=268}}</ref> In order to market the new film to both sexes and additional age groups, Disney changed the title from ''Rapunzel'' to ''Tangled'' while also emphasizing Flynn Rider, the film's prominent male character, showing that his story is just as important as that of Rapunzel.<ref name="LATimes2">{{cite news |last1=Chmielewski |first1=Dawn C. |last2=Eller |first2=Claudia |date=March 9, 2010 |title=Disney restyles 'Rapunzel' to appeal to boys |work=[[Los Angeles Times]] |url=https://www.latimes.com/archives/la-xpm-2010-mar-09-la-fi-ct-disney9-2010mar09-story.html |access-date=March 12, 2010 |archive-date=February 25, 2019 |archive-url=https://web.archive.org/web/20190225201504/http://articles.latimes.com/2010/mar/09/business/la-fi-ct-disney9-2010mar09 |url-status=live }}</ref> Disney was criticized for altering the title as a [[marketing strategy]]. [[Floyd Norman]], a former Disney and [[Pixar]] animator and story artist, said, "The idea of changing the title of a classic like ''Rapunzel'' to ''Tangled'' is beyond stupid. I'm convinced they'll gain nothing from this except the public seeing Disney as desperately trying to find an audience."<ref>{{cite news |last1=Chmielewski |first1=Dawn C. |last2=Eller |first2=Claudia |date=March 9, 2010 |title=Disney wrings the pink out of 'Rapunzel' |work=Los Angeles Times |url=http://herocomplex.latimes.com/2010/03/10/disneys-rapunzel-gets-a-makeover |url-status=dead |archive-url=https://web.archive.org/web/20101013043046/http://herocomplex.latimes.com/2010/03/10/disneys-rapunzel-gets-a-makeover/ |archive-date=October 13, 2010}}</ref>

Justin Chang of ''[[Variety (magazine)|Variety]]'' compared it to changing the title of ''[[The Little Mermaid (1989 film)|The Little Mermaid]]'' to ''Beached''.<ref>{{cite news |last=Chang |first=Justin |date=November 7, 2010 |title='Tangled' Review |work=[[Variety (magazine)|Variety]] |url=https://variety.com/2010/film/reviews/tangled-1117943999/ |access-date=March 23, 2011 |archive-date=September 27, 2013 |archive-url=https://web.archive.org/web/20130927031045/http://variety.com/2010/film/reviews/tangled-1117943999/ |url-status=live }}</ref> Writing for the ''[[San Francisco Chronicle]]''{{'}}s blog, Margot Magowan accused Disney of sexism, writing:<ref name="Magowan">{{cite web|last=Magowan|first=Margot|url=http://blog.sfgate.com/mmagowan/2010/11/22/disneys-male-execs-stop-movies-starring-girls|title=Disney's male execs stop movies starring girls|work=[[San Francisco Chronicle]]|date=November 22, 2010|access-date=June 13, 2012|archive-date=December 8, 2011|archive-url=https://web.archive.org/web/20111208141124/http://blog.sfgate.com/mmagowan/2010/11/22/disneys-male-execs-stop-movies-starring-girls/|url-status=live}}</ref>
{{blockquote|Can you imagine if Disney…switched a movie title so it wouldn't risk highlighting a male star? It's awful that this kind of radical gender discrimination exists for our smallest people—little kids who come into this world with huge imaginations and aspirations, big dreams that get squashed by a bunch of billionaire guys who run massive entertainment franchises.}}
On November 24, 2010, the day of the film's release, directors Nathan Greno and [[Byron Howard]] disputed reports that the title change was a marketing decision. They said they changed the title from ''Rapunzel'' to ''Tangled'' because Rapunzel is not the only main character in the film. They went on to say that "you cannot call ''[[Toy Story]]'' "''[[Buzz Lightyear]]''," and they really needed a title that represented what the film is, and that it stars the duo of Rapunzel and Flynn Rider.<ref>{{cite magazine |title=How did Rapunzel become 'Tangled'? Directors Nathan Greno and Byron Howard set the record straight |url=https://ew.com/article/2010/11/24/tangled-rapunzel-nathan-greno-byron-howard/ |access-date=October 15, 2021 |magazine=[[Entertainment Weekly]]}}</ref>

In March 2014, executive producer [[John Lasseter]] explained that Disney had changed the name to improve the film's appeal [[Four-quadrant movie|to the four quadrants]]: "There was an audience perception that these movies were just for little girls but when boys, men, whatever actually see these movies they like them. So on ''Rapunzel'' … we changed the name and we called it ''Tangled''. We did marketing that made the people who would not normally show up say, 'Hey, this looks pretty good.'"<ref name="ChristopherWilliams">{{cite news |last=Williams |first=Christopher |date=March 31, 2014 |title='The world is a better place with Disney animation in it': John Lasseter tells the Telegraph how he saved Disney Animation Studios from the doldrums |newspaper=The Daily Telegraph |url=https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/10733005/The-world-is-a-better-place-with-Disney-animation-in-it.html |access-date=April 23, 2014 |archive-date=January 10, 2022 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/10733005/The-world-is-a-better-place-with-Disney-animation-in-it.html |url-status=live }}</ref>