Editing Vested interest (communication theory) (section)

===Self-efficacy===
[[Self-efficacy]] in regards to vested interest, is the amount that an individual believes that they are capable of performing an action associated with an attitude or advocated position.<ref name="Crano"/> In short, it is a person's sense of competence in regards to a specific task. Continuing with our prison example, residents with high vested interest that was covered by the other four components would need self-efficacy to protest the location of the new prison. In other words, the residents opposing the prison would have to believe in their abilities to effectively stop the construction. Conversely, if they lacked self-efficacy and therefore believed there was nothing they could do, then they would not act on their held attitude and vested interest will not have been attained. Variations in self-efficacy will produce differences in perceptions of the likelihood of someone working against the opposed plan. Higher levels of manipulated self-efficacy result in higher levels of expected action. However, variations in stake also influence perceptions of self-efficacy. When the stakes are high, people assume higher levels of perceived self-efficacy.

Another way the concept of self-efficacy can be described is using [[social cognitive theory]] to understand the role thought, drive and emotion have on self-efficacy (20).  Cognitively, one works to quantify actions, emotion, and drive resulting in self-efficacy.  However, this concept remains volatile as a change in one or more of these influences degrades self-efficacy.<ref name="Pattanaik & Sia">{{cite journal |last1=Pattanaik |first1=S. |last2=Sia |first2=N. |title=Self-Efficacy, Political Efficacy and Political Orientation |journal=Indian Journal of Health and Wellbeing |date=2015 |volume=6 |issue=2 |pages=222–225 |issn=2229-5356}}</ref>  An example of this would be physical fitness, in that, elevated or decreased self-efficacy will cause one to accept or deny a strenuous task daily.<ref name="Pattanaik & Sia" />