Editing Visual communication (section)

=== Social media ===
[[File:Social Media Marketing Strategy.jpg|thumb|311x311px|Major Social Media Apps]]
Social media is one of the most effective ways to communicate. The incorporation of text and images deliver messages quicker and more simplistic through social media platforms. A potential drawback can be there is limited access due to the internet access requirement and certain limitations to the number of characters and image size.<ref name="roth">{{cite book|last=Rothwell|first=J. Dan|title=In the company of others : an introduction to communication|publisher=[[Oxford University Press]]|date=2010|isbn=978-0-19-533630-6|edition=3rd|location=New York}}{{page needed|date=February 2021}}</ref> Despite the potential drawback, there has been a shift towards more visual images with the rise of [[YouTube]], [[Instagram]], and [[Snapchat]]. In the rise of these platforms, [[Facebook]] and [[Twitter]], have followed suit and integrated more visual images into their platform outside the use of written posts.<ref name="Russmann & Svensson 2017">{{cite journal |last1=Russmann |first1=Uta |last2=Svensson |first2=Jakob |title=Introduction to Visual Communication in the Age of Social Media: Conceptual, Theoretical and Methodological Challenges |journal=Media and Communication |date=21 December 2017 |volume=5 |issue=4 |pages=1–5 |doi=10.17645/mac.v5i4.1263 |doi-access=free |hdl=2043/24166 |hdl-access=free }}</ref> It can be stated that visual images are used in two ways: as additional clarification for spoken or written text, or to create individual meaning (usually incorporating ambiguous meanings). These meanings can assist in creating casual friendships through interactions and either show or fabricate reality. These major platforms are becoming focused on visual images by growing a multi-modal platform with users having the ability to edit or adjust their pictures or videos these platforms.<ref name="Russmann & Svensson 2017"/> When analyzing the relationship between visual communication and social media, four themes arise:
* '''Emerging genres and practices:''' The sharing of various visual elements allow for the creation of genres, or new arrangements of socially accepted visual elements (i.e. photographs or GIFs) based on the platforms. These emerging genres are used as self-expression of identity, to feel a sense of belonging of different sub-group of the online community.<ref name="Adami & Jewitt 2016">{{cite journal |last1=Adami |first1=Elisabetta |last2=Jewitt |first2=Carey |title=Special Issue: Social media and the visual |journal=Visual Communication |date=August 2016 |volume=15 |issue=3 |pages=263–270 |doi=10.1177/1470357216644153 |s2cid=147808318 |doi-access=free }}</ref>
* '''Identity construction:''' Similar to genres, users will use visuals through social media to express their identities. Visual elements can change in meaning over a period of time by the person who shared it, which means that visual elements can be dynamic. This makes visuals uncontrollable since the person may not identify as that specific identity, but rather someone who has evolved.<ref name="Adami & Jewitt 2016"/>
* '''Everyday public/private vernacular practices:''' This theme presents the difficulty of deciphering what is considered public, or private. Users can post the privacy from their own home, however, their post is interacting with users from the online public.<ref name="Adami & Jewitt 2016"/>
* '''Transmedia circulation, appropriation, and control:''' Transmedia circulation refers to visual elements being circulated through different types of media. Visual elements, such as images can be taken from one platform, edited, and posted to another platform without recognizing where it originally came from. The concept of appropriation and ownership can be brought into question, making aware the idea that if a user can appropriate another person work, then that user's work can appropriated, as well.<ref name="Adami & Jewitt 2016"/>