Editing Waitrose (section)

===Convenience shops and little Waitrose===
[[File:Waitrose, Lands Lane, Leeds (11th April 2011).jpg|thumb|right|A Waitrose convenience shop on Lands Lane in [[Leeds city centre]]]]
[[File:Waitrose Cheam London Borough of Sutton.JPG|thumb|A little Waitrose shop in [[Cheam]]]]
Announcing its foray into the convenience sector in July 2008,<ref>{{cite news| url=https://www.independent.co.uk/news/business/news/waitrose-to-open-convenience-stores-in-pursuit-of-16327bn-market-863051.html | location=London |work=[[The Independent]]| first=James | last=Thompson | title=Waitrose to open convenience shops in pursuit of £27bn market | date=9 July 2008}}</ref> Waitrose opened its first convenience shop in [[Nottingham]] in December of that year.<ref>{{cite web |url=http://www.supermarket.co.uk/news/2008/Dec/waitrose-first-convenience-store-opens-for-business.html |title=Waitrose First Convenience Shop Opens For Business |work=supermarket.co.uk |date=11 December 2008 |access-date=5 June 2011}}</ref> In September 2009, it was announced that a large scale rollout of the concept was planned, opening up to 300 shops in 5 to 10 years. The new arm will operate in a two-tier environment, with the majority of sites expected to trade from {{convert|2,500|to|3,000|sqft|m2|abbr=off}} and some trading from a larger {{convert|5,000|to|7,000|sqft|m2|abbr=off}} floor plate.<ref>{{Cite news |url=https://www.theguardian.com/business/2009/sep/24/waitrose-convenience-stores-boots |title=Waitrose to open 300-strong network of convenience shops |date=24 September 2009 |access-date=5 June 2011 |location=London |work=The Guardian |first1=Julia |last1=Finch |first2=Graeme |last2=Wearden}}</ref> A trial of a 'little Waitrose' fascia on smaller floor plate shops may yet lead to brand differentiation of some or all of the convenience estate.<ref>{{cite web |url=http://www.retailgazette.co.uk/articles/34121-little-waitrose-opens-in-london |title=Little Waitrose opens in London |access-date=5 June 2011}}</ref>

[[Shell plc|Shell]] operates a series of Little Waitrose stores at selected petrol stations in the UK.<ref>{{cite web |url=https://www.shell.co.uk/motorist/food-and-drink/little-waitrose.html |title=Little Waitrose & Partners |work=[[Shell plc|Shell]]|access-date=2 May 2022}}</ref>

In August 2024, Waitrose announced plans to open 100 new convenience shops over the next five years.<ref>{{Cite news |title=Waitrose to open 100 new convenience shops |url=https://www.bbc.com/news/articles/cd6yngde8v1o |access-date=2024-08-21 |work=BBC News |language=en-GB}}</ref>