Editing Agenda-setting theory (section)

=== Public agenda ===
The public agenda is what the media agenda wants the public to think about through the interaction of mass media. This type of agenda influences the public through personal experience and interpersonal communication. The indicators of real world events directly influence what the public thinks about and the importance of an agenda issue or an event. This agenda interacts with what is considered important by policymakers to create the policy agenda.<ref name="West Richard-2014" />

Public media has to deal with Political Communication as well. A fun fact is that “the agenda setting theory was formally developed by McCombs and Shaw (1972) when they studied the US Presidential Election of 1968.” [107]