Editing Anchoring effect (section)

=== Attitude change ===
On the contrary of the two previous theories, the attitude change view suggests that individuals' attitude towards an anchor, specifically provided anchors, can heavily affect the extent of the anchoring effect. Recall that individuals often seek to confirm their hypothesis rather than objectively evaluating all information.<ref name=":3" /> When individuals disagree with the provided anchor, they will selectively seek evidence that supports their own attitudes instead of the provided anchor, resulting in an unobserved anchoring effect.<ref>{{Cite journal |last1=Wegener |first1=Duane T. |last2=Petty |first2=Richard E. |last3=Detweiler-Bedell |first3=Brian T. |last4=Jarvis |first4=W.Blair G. |date=January 2001 |title=Implications of Attitude Change Theories for Numerical Anchoring: Anchor Plausibility and the Limits of Anchor Effectiveness |url=https://linkinghub.elsevier.com/retrieve/pii/S0022103100914318 |journal=Journal of Experimental Social Psychology |language=en |volume=37 |issue=1 |pages=62–69 |doi=10.1006/jesp.2000.1431|url-access=subscription }}</ref> This theory highlights the idea that the distinct anchoring effect observed with self-generated and provided anchors roots from individual attitude (i.e., does the individual believe in the anchor) rather than the anchors themselves, supporting the integrative theory proposed by Simmons and colleagues.<ref name=":2" /> Furthermore, supporters of this view have argued that attitude change is an alternative explanation of the anchoring effect. Providing an anchor generates favorable attitudes in individuals toward the anchor, biasing consequent judgments.<ref>{{Cite journal |last1=Wegener |first1=Duane T. |last2=Petty |first2=Richard E. |last3=Detweiler-Bedell |first3=Brian T. |last4=Jarvis |first4=W.Blair G. |date=January 2001 |title=Implications of Attitude Change Theories for Numerical Anchoring: Anchor Plausibility and the Limits of Anchor Effectiveness |url=https://linkinghub.elsevier.com/retrieve/pii/S0022103100914318 |journal=Journal of Experimental Social Psychology |language=en |volume=37 |issue=1 |pages=62–69 |doi=10.1006/jesp.2000.1431|url-access=subscription }}</ref>