Editing Bandwagon effect (section)

=== In social networking ===

As an increasing number of people begin to use a specific social networking site or application, people are more likely to begin using those sites or applications. The bandwagon effect also {{Clarify | text = affects random people that which posts are viewed and shared. | date = August 2022 | reason = This is either unintelligible or can be interpreted multiple ways.}}<ref>{{Cite journal|title=The bandwagon effect on participation in and use of a social networking site|year=2012|url=https://firstmonday.org/ojs/index.php/fm/article/view/3971/3207|last1=Fu|first1=W. Wayne|last2=Teo|first2=Jaelen|last3=Seng|first3=Seraphina|journal=First Monday|volume=17|issue=5 | archiveurl = https://web.archive.org/web/20220123085506/https://firstmonday.org/ojs/index.php/fm/article/view/3971/3207 | archivedate = 2022-01-23 | url-status = live}}</ref>

This research used bandwagon effects to examine the comparative impact of two separate bandwagon heuristic indicators (quantitative vs. qualitative) on changes in news readers' attitudes in an online comments section. Furthermore, Study 1 demonstrated that qualitative signals had a higher influence on news readers' judgments than quantitative clues. Additionally, Study 2 confirmed the results of Study 1 and showed that people's attitudes are influenced by apparent public opinion, offering concrete proof of the influence that digital bandwagons.<ref>{{Cite journal |last1=Lee |first1=Seungae |last2=Atkinson |first2=Lucy |last3=Sung |first3=Yoon Hi |date=2022 |title=Online bandwagon effects: Quantitative versus qualitative cues in online comments sections |url=http://journals.sagepub.com/doi/10.1177/1461444820965187 |journal=New Media & Society |language=en |volume=24 |issue=3 |pages=580–599 |doi=10.1177/1461444820965187 |s2cid=225115492 |issn=1461-4448 |via=Sage Journals|url-access=subscription }}</ref>