Editing Boo.com (section)

== Aftermath ==

The biggest loser among boo.com's investors was Omnia, a fund backed by members of [[Lebanon]]'s wealthy [[Rafic Hariri|Hariri family]], which put nearly £20 million into the company.

Creditors, most of whom were advertising agencies, were owed around £12 million. Over 400 staff and contractors were made redundant in London and around the world, and many had not been paid for several months.

In a widely circulated article,<ref>{{cite web|url=http://www.tnl.net/who/bibliography/learned-boo-com//|title=Tristan Louis (TNL.net)|website=Tristan Louis (TNL.net)}}</ref> former Interim CTO [[Tristan Louis]] broke down the problems that plagued the company, in one of the first [[Postmortem documentation|post-mortems]] of a technology company posted online.

Fashionmall.com, which had been operating since 1994, bought the remains of Boo.com, which included brand, web address and advertising materials but did not include any physical assets, software or distribution channels.<ref name="Firesale"/> The deal also included the Miss Boo character. Boo's main assets, its software and technology, were sold to [[Dan Wagner#Bright Station|Bright Station]], a British company run by [[Internet]] entrepreneur [[Dan Wagner]], for $250,000 and served as the basis for [[Venda Inc]].<ref name="Firesale"/> Wagner credited the technology he acquired as key to the success of Venda (and its eventual acquisition by [[NetSuite]] for US$50M in 2014).

Less than $2 million was earned by selling all Boo's remaining assets.<ref>{{cite web|url=http://www.jobfairy.com/articles01/BooAndthe100OtherDumbestM.html|title=jobfairy.com – Boo! And the 100 Other Dumbest Moments in e-Business History|website=jobfairy.com}}</ref>

Of the original global boo.com staff only one worked for both boo.com incarnations. Bill Burley of the original boo.com staff in New York City is a retail executive in buying and merchandise planning.  Burley was hired by fashionmall as the Global Fashion Director of the new boo. He reported directly to Ms. Buggeln.<ref>{{Cite web|url=https://www.telegraph.co.uk/finance/4470630/Boo-back-in-business-this-time-on-a-budget.html|title=Boo back in business, this time on a budget|date=30 October 2000 }}</ref>

In 2005 [[CNET]] called Boo.com the sixth greatest dot-com flop.<ref>{{cite web|url=https://www.cnet.com/1990-11136_1-6278387-1.html |title=Top 10 dot-com flops |accessdate=2014-02-10 |url-status=dead |archiveurl=https://web.archive.org/web/20140210101028/http://www.cnet.com/1990-11136_1-6278387-1.html |archivedate=10 February 2014 }}</ref>