Editing Content analysis (section)

=== Conventional process of coding ===
With either approach above, researchers may immerse themselves into the data to obtain an overall picture. A consistent and clear unit of coding is vital, with the choices ranging from a single word to several paragraphs and from texts to iconic symbols. Lastly, researchers construct the relationships between codes by sorting out them within specific categories or themes.<ref>{{Cite book|url=http://methods.sagepub.com/reference/the-sage-encyclopedia-of-educational-research-measurement-and-evaluation|title=Content Analysis|publisher=Sage|year=2018 |doi=10.4135/9781506326139 |access-date=December 16, 2019 |last1=Frey |first1=Bruce B. |isbn=9781506326153 |s2cid=4110403 }}</ref>