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Data dredging
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== Appearance in media == One example is the [[John Bohannon#Intentionally misleading chocolate study|chocolate weight loss hoax study]] conducted by journalist [[John Bohannon]], who explained publicly in a ''Gizmodo'' article that the study was deliberately conducted fraudulently as a [[social experiment]].<ref>{{Cite web |last=Bohannon |first=John |date=2015-05-27 |title=I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How. |url=https://gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800 |access-date=2023-10-20 |website=[[Gizmodo]] |language=en}}</ref> This study was widespread in many media outlets around 2015, with many people believing the claim that eating a chocolate bar every day would cause them to lose weight, against their better judgement. This [[:File:Chocolate with high Cocoa content as a weight-loss accelerator.pdf|study]] was published in the Institute of Diet and Health. According to Bohannon, to reduce the ''p''-value to below 0.05, taking 18 different variables into consideration when testing was crucial.
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