Editing Development communication (section)

=== World Bank ===

The [[World Bank]] actively promotes this field through its Development Communication division and published the ''Development Communication Sourcebook'' in 2008, a resource addressing the history, concepts and practical applications of this discipline.<ref name="siteresources.worldbank.org">Mefalopulos, Paulo. Development Communication Sourcebook: Broadening the Boundaries of Communication. World Bank. Retrieved from: http://siteresources.worldbank.org/EXTDEVCOMMENG/Resources/DevelopmentCommSourcebook.pdf</ref>

'''Development Communication or Communication for Development'''

World Bank tends to espouse and promote the title "Development Communication" while UNICEF uses "Communication for Development". The difference seems to be a matter of semantics and not ideology since the end goals of these global organizations are almost identical to each other.

UNICEF explains: {{blockquote|Communication for Development (C4D) goes beyond providing information. It involves understanding people, their beliefs and values, the social and cultural norms that shape their lives. It includes engaging communities and listening to adults and children as they identify problems, propose solutions and act upon them. Communication for development is seen as a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower individuals and communities to take actions to improve their lives.<ref>UNICEF http://www.unicef.org/cbsc/</ref>}}

World Bank defines Development Communication "as an interdisciplinary field, is based on empirical research that helps to build consensus while it facilitates the sharing of knowledge to achieve a positive change in the development initiative. It is not only about effective dissemination of information but also about using empirical research and two-way communications among stakeholders". (Development Communication division, the World Bank).<ref name="siteresources.worldbank.org" />