Editing Eddie Cantor (section)

==Books and merchandising==
[[File:Eddie Cantor and daughters ad postcard 1926.JPG|thumb|180px|Cantor and three of his daughters strike a pose in 1926 to promote his first film, ''Kid Boots'', and children's shoes.]]
Cantor's popularity led to merchandising of such products as ''Eddie Cantor's Tell It to the Judge'' game from [[Parker Brothers]]. In 1933, Brown and Bigelow published a set of 12 Eddie Cantor caricatures by Frederick J. Garner. The advertising cards were purchased in bulk as a direct-mail item by such businesses as auto body shops, funeral directors, dental laboratories, and vegetable wholesale dealers. With the full set, companies could mail a single Cantor card each month for a year to their selected special customers as an ongoing promotion. Cantor was often caricatured on the covers of [[sheet music]] and in magazines and newspapers. Cantor was depicted as a balloon in the [[Macy's Thanksgiving Day Parade]],<ref>{{cite web |url=http://www.nydailynews.com/news/galleries/entertainment/entertainment.html |title=Floating back in time with Macy's balloons, 1940, photo No.11|author=New York Daily News|website=[[New York Daily News]] |date=November 28, 2008|access-date=November 28, 2008}}</ref> one of the very few balloons based on a real person.

In addition to ''Caught Short!'', Cantor wrote or co-wrote at least seven other books, including booklets released by the then-fledgling firm of [[Simon & Schuster]], with Cantor's name on the cover. (Some were "as told to" or written with [[David Freedman]].) Customers paid a dollar and received the booklet with a penny embedded in the hardcover. They sold well, and [[H.L. Mencken]] asserted that the books did more to pull America out of the [[Great Depression]] than all government measures combined.