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=== Television === Besides the usage of [[Internet]], television and commercials have become useful strategies that global companies have used to help localize their products. Companies, such as McDonald's, have relied on television and commercials in not only the Western Hemisphere but in other parts of the world to attract a varying range of audiences in accordance with the demographic of the local area. For example, they have used mascots ranging anywhere from a male clown in the Western Hemisphere to attract younger audiences to an "attractive" female clown in Japan to attract older audiences.<ref name=":2">Crawford, A., S. A. Humphries & M. M. Geddy (2015). "McDonald's: A Case Study in Glocalization". ''Journal of Global Business Issues'', ''9''(1), 11β18.</ref>
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