Editing Goal setting (section)

=== Objectives and key results ===
{{See also|Objectives and key results|OGSM}}

Based initially on Drucker's [[management by objectives]] (MBO) model, a popular applied version of goal setting theory for business is the [[objectives and key results]] model (OKR). Originally developed at Intel by Andy Grove,<ref>{{Cite web |title=The OKR Origin Story: A closer look at the man who invented OKRs. |url=https://www.whatmatters.com/articles/the-origin-story/ |access-date=2021-04-03 |website=What Matters |language=en}}</ref> the tool was designed to set individual and collaborative goal team goals that are specific, concrete, challenging, ambitious and have measurable and time bound key results.<ref>{{Cite web |title=What is an OKR? Definition and examples |url=https://www.whatmatters.com/faqs/okr-meaning-definition-example/ |access-date=2021-04-03 |website=What Matters |language=en}}</ref> OKRs were later introduced to many other companies and foundations such as Google<ref>{{Cite web |title=re:Work - Guide: Set goals with OKRs |url=https://rework.withgoogle.com/guides/set-goals-with-okrs/steps/introduction/ |access-date=2021-04-03 |website=rework.withgoogle.com |language=en}}</ref> and the [[Bill & Melinda Gates Foundation|Gates Foundation]] by Grove disciple [[John Doerr]] whose book ''Measure what Matters'' outlines the use of OKRs across a wide range of organizational settings.<ref>{{Cite book |last=Doerr |first=John E. |title=Measure what matters: how Google, Bono, and the Gates Foundation rock the world with OKRs |date=2018 |others=Larry Page |isbn=978-0-525-53622-2 |location=New York, New York |oclc=1016349101}}</ref>