Editing Google Search (section)

==Interface==
=== Page layout ===
At the top of the search page, the approximate result count and the response time two digits behind decimal is noted. Of search results, page titles and URLs, dates, and a preview text snippet for each result appears. Along with web search results, sections with images, news, and videos may appear.<ref>{{Cite web |url=https://www.google.com/search?q=test |title=test |website=Google Search |access-date=October 5, 2021 |archive-date=October 5, 2021 |archive-url=https://web.archive.org/web/20211005142245/https://www.google.com/search?q=test |url-status=deviated }}</ref> The length of the previewed text snipped was experimented with in 2015 and 2017.<ref>{{Cite web |last=Slegg |first=Jennifer |date=November 2, 2015 |title=Google Testing Huge 7-Line Snippets in Search Results |url=http://www.thesempost.com/google-testing-huge-7-line-snippets-in-search-results/ |website=The SEM Post |access-date=October 5, 2021 |archive-date=October 17, 2021 |archive-url=https://web.archive.org/web/20211017090307/http://www.thesempost.com/google-testing-huge-7-line-snippets-in-search-results/ |url-status=live }}</ref><ref>{{Cite web |date=December 1, 2017 |title=Google officially increases length of snippets in search results |url=https://searchengineland.com/google-officially-increases-length-snippets-search-results-287596 |access-date=October 5, 2021 |website=Search Engine Land |language=en |archive-date=October 5, 2021 |archive-url=https://web.archive.org/web/20211005144210/https://searchengineland.com/google-officially-increases-length-snippets-search-results-287596 |url-status=live }}</ref>

=== Universal search ===
"Universal search" was launched by Google on May 16, 2007, as an idea that merged the results from different kinds of search types into one. Prior to Universal search, a standard Google search would consist of links only to websites. Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.<ref>{{Cite web |last=Marshall |first=Matt |date=May 16, 2007 |title=Google's move to "universal search" |url=https://venturebeat.com/2007/05/16/googles-move-to-universal-search/ |access-date=December 9, 2017 |website=[[VentureBeat]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210071603/https://venturebeat.com/2007/05/16/googles-move-to-universal-search/ |url-status=live }}</ref><ref>{{Cite web |last=Sullivan |first=Danny |date=May 16, 2007 |title=Google Launches "Universal Search" & Blended Results |url=https://searchengineland.com/google-20-google-universal-search-11232 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210071528/https://searchengineland.com/google-20-google-universal-search-11232 |url-status=live }}</ref> [[Marissa Mayer]], then-vice president of search products and user experience, described the goal of Universal search as "we're attempting to break down the walls that traditionally separated our various search properties and integrate the vast amounts of information available into one simple set of search results.<ref>{{Cite web |last=Mayer |first=Marissa |author-link=Marissa Mayer |date=May 16, 2007 |title=Universal search: The best answer is still the best answer |url=https://googleblog.blogspot.no/2007/05/universal-search-best-answer-is-still.html |access-date=December 9, 2017 |website=Official Google Blog |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210071719/https://googleblog.blogspot.no/2007/05/universal-search-best-answer-is-still.html |url-status=live }}</ref>

In June 2017, Google expanded its search results to cover available job listings. The data is aggregated from various major job boards and collected by analyzing company homepages. Initially only available in English, the feature aims to simplify finding jobs suitable for each user.<ref>{{Cite web |last=Lardinois |first=Frederic |date=June 20, 2017 |title=Google launches its AI-powered jobs search engine |url=https://techcrunch.com/2017/06/20/google-launches-its-ai-powered-jobs-search-engine/ |access-date=June 22, 2017 |website=[[TechCrunch]] |publisher=[[AOL]] |archive-date=June 21, 2017 |archive-url=https://web.archive.org/web/20170621174144/https://techcrunch.com/2017/06/20/google-launches-its-ai-powered-jobs-search-engine/ |url-status=live }}</ref><ref>{{Cite web |last=Gebhart |first=Andrew |date=June 20, 2017 |title=Google for Jobs is ready to help your employment search |url=https://www.cnet.com/news/google-for-jobs-is-ready-to-help-your-employment-search/ |access-date=June 22, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]] |archive-date=June 20, 2017 |archive-url=https://web.archive.org/web/20170620152758/https://www.cnet.com/news/google-for-jobs-is-ready-to-help-your-employment-search/ |url-status=live }}</ref>

=== Rich snippets ===
In May 2009, Google announced that they would be parsing website [[microformat]]s to populate search result pages with "Rich snippets". Such snippets include additional details about results, such as displaying reviews for restaurants and social media accounts for individuals.<ref>{{Cite web |last=Fox |first=Vanessa |date=May 12, 2009 |title=Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results |url=https://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results-19055 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204028/https://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results-19055 |url-status=live }}</ref>

In May 2016, Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.<ref>{{Cite news |last=Schwartz |first=Barry |date=May 17, 2016 |title=Google launches rich cards for movie and recipe websites |url=https://searchengineland.com/google-launches-rich-cards-movies-recipe-websites-249771 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204050/https://searchengineland.com/google-launches-rich-cards-movies-recipe-websites-249771 |url-status=live }}</ref> Originally limited to movie and recipe websites in the United States only, the feature expanded to all countries globally in 2017.<ref>{{Cite web |last=Schwartz |first=Barry |date=March 29, 2017 |title=Google quietly expands rich cards worldwide |url=https://searchengineland.com/google-expands-rich-cards-worldwide-272178 |access-date=December 9, 2017 |website=[[Search Engine Land]] |archive-date=December 9, 2017 |archive-url=https://web.archive.org/web/20171209204125/https://searchengineland.com/google-expands-rich-cards-worldwide-272178 |url-status=live }}</ref>

=== Knowledge Graph ===
{{Main|Knowledge Graph}}
The Knowledge Graph is a knowledge base used by Google to enhance its search engine's results with information gathered from a variety of sources.<ref name="Introducing the Knowledge Graph">{{Cite web |last=Singhal |first=Amit |author-link=Amit Singhal |date=May 16, 2012 |title=Introducing the Knowledge Graph: things, not strings |url=https://googleblog.blogspot.no/2012/05/introducing-knowledge-graph-things-not.html |access-date=December 10, 2017 |website=Official Google Blog |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210231958/https://googleblog.blogspot.no/2012/05/introducing-knowledge-graph-things-not.html |url-status=live }}</ref> This information is presented to users in a box to the right of search results.<ref>{{Cite web |title=Your business information in the Knowledge Panel |url=https://support.google.com/business/answer/6331288 |access-date=December 10, 2017 |website=Google My Business Help |archive-date=April 20, 2017 |archive-url=https://web.archive.org/web/20170420050102/https://support.google.com/business/answer/6331288 |url-status=live }}</ref> Knowledge Graph boxes were added to Google's search engine in May 2012,<ref name="Introducing the Knowledge Graph" /> starting in the United States, with international expansion by the end of the year.<ref>{{Cite web |last=Newton |first=Casey |date=December 14, 2012 |title=How Google is taking the Knowledge Graph global |url=https://www.cnet.com/news/how-google-is-taking-the-knowledge-graph-global/ |access-date=December 10, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210232139/https://www.cnet.com/news/how-google-is-taking-the-knowledge-graph-global/ |url-status=live }}</ref> The information covered by the Knowledge Graph grew significantly after launch, tripling its original size within seven months,<ref>{{Cite web |last=Newton |first=Casey |date=December 4, 2012 |title=Google's Knowledge Graph tripled in size in seven months |url=https://www.cnet.com/news/googles-knowledge-graph-tripled-in-size-in-seven-months/ |access-date=December 10, 2017 |website=[[CNET]] |publisher=[[CBS Interactive]] |archive-date=August 29, 2018 |archive-url=https://web.archive.org/web/20180829175357/https://www.cnet.com/news/googles-knowledge-graph-tripled-in-size-in-seven-months/ |url-status=live }}</ref> and being able to answer "roughly one-third" of the 100 billion monthly searches Google processed in May 2016.<ref name="Knowledge Graph TWP">{{Cite news |last=Dewey |first=Caitlin |date=May 11, 2016 |title=You probably haven't even noticed Google's sketchy quest to control the world's knowledge |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/news/the-intersect/wp/2016/05/11/you-probably-havent-even-noticed-googles-sketchy-quest-to-control-the-worlds-knowledge/ |access-date=December 10, 2017 |archive-date=September 25, 2017 |archive-url=https://web.archive.org/web/20170925172150/https://www.washingtonpost.com/news/the-intersect/wp/2016/05/11/you-probably-havent-even-noticed-googles-sketchy-quest-to-control-the-worlds-knowledge/ |url-status=live }}</ref> The information is often used as a spoken answer in [[Google Assistant]]<ref>{{Cite web |last=Lynley |first=Matthew |date=May 18, 2016 |title=Google unveils Google Assistant, a virtual assistant that's a big upgrade to Google Now |url=https://techcrunch.com/2016/05/18/google-unveils-google-assistant-a-big-upgrade-to-google-now/ |access-date=December 10, 2017 |website=[[TechCrunch]] |publisher=[[Oath Inc.]] |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126003811/https://techcrunch.com/2016/05/18/google-unveils-google-assistant-a-big-upgrade-to-google-now/ |url-status=live }}</ref> and [[Google Home]] searches.<ref>{{Cite web |last=Bohn |first=Dieter |date=May 18, 2016 |title=Google Home: a speaker to finally take on the Amazon Echo |url=https://www.theverge.com/2016/5/18/11688376/google-home-speaker-announced-virtual-assistant-io-2016 |access-date=December 10, 2017 |website=[[The Verge]] |publisher=[[Vox Media]] |archive-date=December 15, 2017 |archive-url=https://web.archive.org/web/20171215024340/https://www.theverge.com/2016/5/18/11688376/google-home-speaker-announced-virtual-assistant-io-2016 |url-status=live }}</ref> The Knowledge Graph has been criticized for providing answers without source attribution.<ref name="Knowledge Graph TWP" />

=== Google Knowledge Panel ===
A Google Knowledge Panel<ref>{{cite news |last1=Browne |first1=Ryan |title=Google launches knowledge panels in search results to tackle misinformation about Covid vaccines |url=https://www.cnbc.com/2020/12/10/google-search-panels-tackle-misinformation-about-covid-vaccines.html |access-date=28 August 2024 |work=CNBC |date=10 December 2020 |language=en}}</ref> is a feature integrated into Google search engine result pages, designed to present a structured overview of entities such as individuals, organizations, locations, or objects directly within the search interface. This feature leverages data from Google's Knowledge Graph,<ref>{{cite news |last1=Lardinois |first1=Frederic |title=Google Just Got A Whole Lot Smarter, Launches Its Knowledge Graph |url=https://techcrunch.com/2012/05/16/google-just-got-a-whole-lot-smarter-launches-its-knowledge-graph/ |access-date=28 August 2024 |work=TechCrunch |date=16 May 2012}}</ref> a database that organizes and interconnects information about entities, enhancing the retrieval and presentation of relevant content to users.

The content within a Knowledge Panel<ref>{{cite news |last1=Duffy |first1=Scott |title=How to Claim and Optimize Your Google Knowledge Panel |url=https://www.entrepreneur.com/starting-a-business/how-to-claim-and-optimize-your-google-knowledge-panel/448440 |access-date=28 August 2024 |work=Entrepreneur |date=7 April 2023 |language=en}}</ref> is derived from various sources, including [[Wikipedia]] and other structured databases, ensuring that the information displayed is both accurate and contextually relevant. For instance, querying a well-known public figure may trigger a Knowledge Panel displaying essential details such as biographical information, birthdate, and links to social media profiles or official websites.

The primary objective of the Google Knowledge Panel is to provide users with immediate, factual answers, reducing the need for extensive navigation across multiple web pages.

=== Personal tab ===
In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from [[Gmail]] and photos from [[Google Photos]].<ref>{{Cite web |last=Gartenberg |first=Chaim |date=May 26, 2017 |title=Google adds new Personal tab to search results to show Gmail and Photos content |url=https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |access-date=May 27, 2017 |website=[[The Verge]] |publisher=[[Vox Media]] |archive-date=May 26, 2017 |archive-url=https://web.archive.org/web/20170526215945/https://www.theverge.com/2017/5/26/15701778/google-personal-tab-search-results-gmail-photos-images-maps-news-filter |url-status=live }}</ref><ref>{{Cite web |last=Westenberg |first=Jimmy |date=May 28, 2017 |title=New Personal tab in Google Search will show results from Photos, Gmail, and more |url=https://www.androidauthority.com/google-search-personal-results-775676/ |access-date=December 15, 2017 |website=Android Authority |archive-date=December 15, 2017 |archive-url=https://web.archive.org/web/20171215221410/https://www.androidauthority.com/google-search-personal-results-775676/ |url-status=live }}</ref>

=== Google Discover ===
Google Discover, previously known as Google Feed, is a personalized stream of articles, videos, and other news-related content. The feed contains a "mix of cards" which show topics of interest based on users' interactions with Google, or topics they choose to follow directly.<ref name=":0">{{Cite news |last=Bell |first=Karissa |title=Google is using your entire search history to create a personalized news feed |work=Mashable |url=https://mashable.com/2017/07/19/google-search-feed/ |access-date=May 22, 2018 |archive-date=May 23, 2018 |archive-url=https://web.archive.org/web/20180523101022/https://mashable.com/2017/07/19/google-search-feed/ |url-status=live }}</ref> Cards include, "links to news stories, YouTube videos, sports scores, recipes, and other content based on what [Google] determined you're most likely to be interested in at that particular moment."<ref name=":0" /> Users can also tell Google they're not interested in certain topics to avoid seeing future updates.

Google Discover launched in December 2016<ref>{{Cite news |title=Google is putting a news feed in Android's home screen |work=The Verge |url=https://www.theverge.com/2016/12/6/13852402/google-news-feed-search-app-android |access-date=May 22, 2018 |archive-date=September 13, 2018 |archive-url=https://web.archive.org/web/20180913112717/https://www.theverge.com/2016/12/6/13852402/google-news-feed-search-app-android |url-status=live }}</ref> and received a major update in July 2017.<ref>{{Cite news |last=Larson |first=Selena |title=The Google app feed is about to get more personal |work=CNNMoney |url=https://money.cnn.com/2017/07/19/technology/business/google-feed-new-personalized-fact-check/index.html |access-date=May 22, 2018 |archive-date=May 23, 2018 |archive-url=https://web.archive.org/web/20180523095808/http://money.cnn.com/2017/07/19/technology/business/google-feed-new-personalized-fact-check/index.html |url-status=live }}</ref> Another major update was released in September 2018, which renamed the app from Google Feed to Google Discover, updated the design, and adding more features.<ref>{{Cite news |title=Introducing Google Discover |work=The Keyword Google |url=https://blog.google/products/search/introducing-google-discover/ |access-date=July 14, 2021 |archive-date=July 16, 2021 |archive-url=https://web.archive.org/web/20210716170905/http://www.blog.google/products/search/introducing-google-discover/ |url-status=live }}</ref>

Discover can be found on a tab in the Google app and by swiping left on the home screen of certain Android devices. As of 2019, Google will not allow [[political campaign]]s worldwide to target their advertisement to people to make them vote.<ref>{{Cite news |last=Lee |first=Dave |date=November 21, 2019 |title=Google to restrict political adverts worldwide |language=en-GB |url=https://www.bbc.com/news/technology-50498166 |access-date=November 21, 2019 |archive-date=November 21, 2019 |archive-url=https://web.archive.org/web/20191121014728/https://www.bbc.com/news/technology-50498166 |url-status=live }}</ref>

=== AI Overviews ===
{{Main|AI Overviews}}
At the 2023 [[Google I/O]] event in May, Google unveiled Search Generative Experience (SGE), an experimental feature in Google Search available through [[Google Labs]] which produces [[AI-generated]] summaries in response to search prompts.<ref>{{Cite web |last=Pierce |first=David |date=May 10, 2023 |title=The AI takeover of Google Search starts now |url=https://www.theverge.com/2023/5/10/23717120/google-search-ai-results-generated-experience-io |url-status=live |archive-url=https://web.archive.org/web/20230510175211/https://www.theverge.com/2023/5/10/23717120/google-search-ai-results-generated-experience-io |archive-date=May 10, 2023 |access-date=September 12, 2023 |website=[[The Verge]]}}</ref> This was part of Google's wider efforts to counter the unprecedented rise of generative AI technology, ushered by [[OpenAI]]'s launch of [[ChatGPT]], which sent Google executives to a panic due to its potential threat to Google Search.<ref>{{Cite magazine |last=Levy |first=Steven |author-link=Steven Levy |date=September 11, 2023 |title=Sundar Pichai on Google;s AI, Microsoft's AI, OpenAI, and ... Did We Mention AI? |url=https://www.wired.com/story/sundar-pichai-google-ai-microsoft-openai/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230911124432/https://www.wired.com/story/sundar-pichai-google-ai-microsoft-openai/ |archive-date=September 11, 2023 |access-date=September 12, 2023 |magazine=[[Wired (magazine)|Wired]]}}</ref> Google added the ability to generate images in October.<ref>{{Cite web |last=Peters |first=Jay |date=October 12, 2023 |title=Google's AI-powered search experience can now generate images |url=https://www.theverge.com/2023/10/12/23913337/google-ai-powered-search-sge-images-written-drafts |url-status=live |archive-url=https://web.archive.org/web/20231012160056/https://www.theverge.com/2023/10/12/23913337/google-ai-powered-search-sge-images-written-drafts |archive-date=October 12, 2023 |access-date=October 15, 2023 |website=[[The Verge]]}}</ref> At I/O in 2024, the feature was upgraded and renamed AI Overviews.<ref name="VergeOverviews">{{Cite web |last=Pierce |first=David |date=May 14, 2024 |title=Google is redesigning its search engine — and it's AI all the way down |url-status=live |archive-url=https://web.archive.org/web/20240514204340/https://www.theverge.com/2024/5/14/24155321/google-search-ai-results-page-gemini-overview |url=https://www.theverge.com/2024/5/14/24155321/google-search-ai-results-page-gemini-overview |archive-date=May 14, 2024 |access-date=May 14, 2024 |website=[[The Verge]]}}</ref>

[[File:AI Overviews result for "cheese not sticking to pizza", May 24, 2024.jpg|thumb|alt="cheese not sticking to pizza"|Early AI Overview response to the problem of "cheese not sticking to pizza"]]

AI Overviews was rolled out to users in the United States in May 2024.<ref name="VergeOverviews"/> The feature faced public criticism in the first weeks of its rollout after errors from the tool went viral online. These included results suggesting users add glue to pizza or eat rocks,<ref name="BBCMcMahon">{{cite web |last1=McMahon |first1=Liv |last2=Kleinman |first2=Zoe |title=Glue pizza and eat rocks: Google AI search errors go viral |url=https://www.bbc.com/news/articles/cd11gzejgz4o |website=BBC |date=25 May 2024}}</ref> or incorrectly claiming [[Barack Obama]] is Muslim.<ref>{{cite web |last1=Field |first1=Hayden |title=Google criticized as AI Overview makes obvious errors, such as saying former President Obama is Muslim |url=https://www.cnbc.com/2024/05/24/google-criticized-as-ai-overview-makes-errors-like-saying-president-obama-is-muslim.html |website=CNBC |date=24 May 2024}}</ref> Google described these viral errors as "isolated examples", maintaining that most AI Overviews provide accurate information.<ref name="BBCMcMahon" /><ref>{{cite web |last1=Grant |first1=Nico |title=Google's A.I. Search Errors Cause a Furor Online |url=https://www.nytimes.com/2024/05/24/technology/google-ai-overview-search.html |website=New York Times |date=24 May 2024}}</ref> Two weeks after the rollout of AI Overviews, Google made technical changes and scaled back the feature, pausing its use for some health-related queries and limiting its reliance on social media posts.<ref>{{Cite news |last=De Vynck |first=Gerrit |date=May 30, 2024 |title=Google scales back AI search answers after it told users to eat glue |url=https://www.washingtonpost.com/technology/2024/05/30/google-halt-ai-search/ |url-status=live |archive-url=https://web.archive.org/web/20240531233519/https://www.washingtonpost.com/technology/2024/05/30/google-halt-ai-search/ |archive-date=May 31, 2024 |access-date=May 31, 2024 |newspaper=[[The Washington Post]]}}</ref> ''[[Scientific American]]'' has criticised the system on environmental grounds, as such a search uses 30 times more energy than a conventional one.<ref>{{cite web |last1=Parshall |first1=Allison |title=What Do Google's AI Answers Cost the Environment? |url=https://www.scientificamerican.com/article/what-do-googles-ai-answers-cost-the-environment/ |website=Scientific American |language=en}}</ref> It has also been criticized for condensing information from various sources, making it less likely for people to view full articles and websites. When it was announced in May 2024, Danielle Coffey, CEO of the News/Media Alliance was quoted as saying "This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content."<ref>{{Cite web |last=Darcy |first=Oliver |date=2024-05-15 |title=News publishers sound alarm on Google's new AI-infused search, warn of 'catastrophic' impacts {{!}} CNN Business |url=https://www.cnn.com/2024/05/15/media/google-gemini-ai-search-news-outlet-impact/index.html |access-date=2024-11-03 |website=CNN |language=en}}</ref>

In August 2024, AI Overviews were rolled out in the UK, India, Japan, Indonesia, Mexico and Brazil, with local language support.<ref>{{Cite web |last=Mauran |first=Cecily |date=2024-08-15 |title=The new Google AI Overview layout is a small win for publishers |url=https://mashable.com/article/new-google-ai-overview-format-ease-publisher-concerns |access-date=2024-11-03 |website=Mashable |language=en}}</ref> On October 28, 2024, AI Overviews was rolled out to 100 more countries, including Australia and New Zealand.<ref>{{Cite web |last=Yeo |first=Amanda |date=2024-10-28 |title=Google's AI Overview is rolling out worldwide |url=https://mashable.com/article/google-ai-overview-launch-worldwide-global |access-date=2024-11-03 |website=Mashable |language=en}}</ref>

=== AI Mode ===
In March 2025, Google introduced an experimental "AI Mode" within its Search platform, enabling users to input complex, multi-part queries and receive comprehensive, AI-generated responses. This feature leverages Google's advanced Gemini 2.0 model, which enhances the system's reasoning capabilities and supports multimodal inputs, including text, images, and voice.

Initially, AI Mode is available to Google One AI Premium subscribers in the United States, who can access it through the Search Labs platform. This phased rollout allows Google to gather user feedback and refine the feature before a broader release.

The introduction of AI Mode reflects Google's ongoing efforts to integrate advanced AI technologies into its services, aiming to provide users with more intuitive and efficient search experiences.<ref>{{Cite web |last=Malik |first=Aisha |date=2025-03-05 |title=Google Search's new 'AI Mode' lets users ask complex, multi-part questions |url=https://techcrunch.com/2025/03/05/google-searchs-new-ai-mode-lets-users-ask-complex-multi-part-questions/ |access-date=2025-03-07 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |last=Langley |first=Hugh |title=Google's new AI Mode is a huge leap away from search as we know it |url=https://www.businessinsider.com/google-ai-mode-search-gemini-results-chatgpt-overviews-2025-3 |access-date=2025-03-07 |website=Business Insider |language=en-US}}</ref>

=== Redesigns ===

[[File:Product Sans typeface sample.svg|thumb|right|Product Sans, Google's typeface since 2015]]

In late June 2011, Google introduced a new look to the Google homepage in order to boost the use of the Google+ social tools.<ref>{{Cite web |last=Beato |first=Augusto |title=Google Redesign Backs Social Effort |url=http://www.portlandseo.net/google-redesign-backs-social-effort/ |access-date=July 1, 2011 |website=Portland SEO |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201182305/http://www.portlandseo.net/google-redesign-backs-social-effort/ |url-status=live }}</ref>

One of the major changes was replacing the classic navigation bar with a black one. Google's digital creative director Chris Wiggins explains: "We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel."<ref>{{Cite news |date=June 29, 2011 |title=Google redesigns its homepage |work=[[Los Angeles Times]] |url=http://latimesblogs.latimes.com/technology/2011/06/google-redesigns-its-homepage-with-new-black-bar-up-top-google-social-network.html |access-date=August 4, 2012 |archive-date=January 21, 2013 |archive-url=https://web.archive.org/web/20130121022830/http://latimesblogs.latimes.com/technology/2011/06/google-redesigns-its-homepage-with-new-black-bar-up-top-google-social-network.html |url-status=live }}</ref> The new navigation bar has been negatively received by a vocal minority.<ref>{{Cite web |title=Google support forum, one of many threads on being unable to switch off the black navigation bar |url=https://www.google.com/support/forum/p/Web+Search/thread?tid=7ddbf7a4c8fa04a9&hl=en |access-date=August 4, 2012 |archive-date=December 24, 2011 |archive-url=https://web.archive.org/web/20111224132612/http://www.google.com/support/forum/p/Web+Search/thread?tid=7ddbf7a4c8fa04a9&hl=en |url-status=live }}</ref>

In November 2013, Google started testing yellow labels for advertisements displayed in search results, to improve user experience. The new labels, highlighted in yellow color, and aligned to the left of each sponsored link help users differentiate between organic and sponsored results.<ref>{{Cite web |title=Google ads: The wolf is out of the lamb's skin |url=http://www.techmw.com/google-ads-wolf-lambs-skin/ |access-date=December 2, 2013 |publisher=www.techmw.com |archive-date=December 2, 2013 |archive-url=https://web.archive.org/web/20131202081946/http://www.techmw.com/google-ads-wolf-lambs-skin/ |url-status=live }}</ref>

On December 15, 2016, Google rolled out a new desktop search interface that mimics their modular mobile user interface. The mobile design consists of a tabular design that highlights search features in boxes. and works by imitating the desktop Knowledge Graph real estate, which appears in the right-hand rail of the search engine result page, these featured elements frequently feature Twitter carousels, People Also Search For, and Top Stories (vertical and horizontal design) modules. The Local Pack and Answer Box were two of the original features of the Google [[search engine results page|SERP]] that were primarily showcased in this manner, but this new layout creates a previously unseen level of design consistency for Google results.<ref name="ab">{{Cite news |last=Schwartz, Barry |date=December 6, 2016 |title=Google begins rolling out a new desktop search user interface |work=Search Engine Land |agency=blogspot |url=http://searchengineland.com/google-begins-rolling-new-desktop-search-user-interface-264889 |access-date=December 6, 2016 |archive-date=December 7, 2016 |archive-url=https://web.archive.org/web/20161207142651/http://searchengineland.com/google-begins-rolling-new-desktop-search-user-interface-264889 |url-status=live }}</ref>

=== Smartphone apps ===
Google offers a "Google Search" [[mobile app]] for [[Android (operating system)|Android]] and [[iOS]] devices.<ref>{{Cite web |title=Google Search |url=https://www.google.com/search |access-date=May 30, 2018 |archive-date=May 28, 2010 |archive-url=https://web.archive.org/web/20100528010431/http://www.google.com/search |url-status=live }}</ref> The mobile apps exclusively feature Google Discover and a "Collections" feature, in which the user can save for later perusal any type of search result like images, bookmarks or map locations into groups.<ref>{{Cite web |last=Perez |first=Sarah |date=January 22, 2020 |title=Google's Collections feature now pushes people to save recipes & products, using AI |url=https://techcrunch.com/2020/01/22/googles-collections-feature-now-pushes-people-to-save-recipes-products-using-a-i/ |access-date=July 14, 2021 |website=TechCrunch |publisher=[[Oath Inc.]] |archive-date=July 14, 2021 |archive-url=https://web.archive.org/web/20210714125739/https://techcrunch.com/2020/01/22/googles-collections-feature-now-pushes-people-to-save-recipes-products-using-a-i/ |url-status=live }}</ref> Android devices were introduced to a preview of the feed, perceived as related to [[Google Now]], in December 2016,<ref>{{Cite web |last=Bohn |first=Dieter |date=December 6, 2016 |title=Google is putting a news feed in Android's home screen |url=https://www.theverge.com/2016/12/6/13852402/google-news-feed-search-app-android |access-date=December 15, 2017 |website=[[The Verge]] |publisher=[[Vox Media]] |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216091203/https://www.theverge.com/2016/12/6/13852402/google-news-feed-search-app-android |url-status=live }}</ref> while it was made official on both Android and iOS in July 2017.<ref>{{Cite web |last=Newton |first=Casey |date=July 19, 2017 |title=Google introduces the feed, a personalized stream of news on iOS and Android |url=https://www.theverge.com/2017/7/19/15994156/google-feed-personalized-news-stream-android-ios-app |access-date=December 15, 2017 |website=[[The Verge]] |publisher=[[Vox Media]] |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216091144/https://www.theverge.com/2017/7/19/15994156/google-feed-personalized-news-stream-android-ios-app |url-status=live }}</ref><ref>{{Cite web |last=Matney |first=Lucas |date=July 19, 2017 |title=Google introduces the feed, a news stream of your evolving interests |url=https://techcrunch.com/2017/07/19/google-feed/ |access-date=December 15, 2017 |website=[[TechCrunch]] |publisher=[[Oath Inc.]] |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216034613/https://techcrunch.com/2017/07/19/google-feed/ |url-status=live }}</ref>

In April 2016, Google updated its Search app on Android to feature "Trends"; search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion.<ref>{{Cite web |last=Schwartz |first=Barry |date=April 19, 2016 |title=Google Testing Trending In Search Auto-Complete |url=https://www.seroundtable.com/google-testing-trending-in-search-auto-complete-21955.html |access-date=December 15, 2017 |website=Search Engine Roundtable |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216034628/https://www.seroundtable.com/google-testing-trending-in-search-auto-complete-21955.html |url-status=live }}</ref> The update received significant backlash, due to encouraging search queries unrelated to users' interests or intentions, prompting the company to issue an update with an opt-out option.<ref>{{Cite web |last=Schwartz |first=Barry |date=August 11, 2016 |title=You Can Now Opt Out Of Trending Searches In The Google Search App |url=https://www.seroundtable.com/opt-out-trending-searches-google-22522.html |access-date=December 15, 2017 |website=Search Engine Roundtable |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216091218/https://www.seroundtable.com/opt-out-trending-searches-google-22522.html |url-status=live }}</ref> In September 2017, the Google Search app on iOS was updated to feature the same functionality.<ref>{{Cite web |last=Perez |first=Sarah |date=September 1, 2017 |title=Google's Search app on iOS gets a Twitter-like Trends feature, faster Instant Answers |url=https://techcrunch.com/2017/09/01/googles-search-app-on-ios-gets-a-twitter-like-trends-feature-faster-instant-answers/ |access-date=December 15, 2017 |website=[[TechCrunch]] |publisher=[[Oath Inc.]] |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216091212/https://techcrunch.com/2017/09/01/googles-search-app-on-ios-gets-a-twitter-like-trends-feature-faster-instant-answers/ |url-status=live }}</ref>

In December 2017, Google released "Google Go", an app designed to enable use of Google Search on physically smaller and lower-spec devices in multiple languages. A Google blog post about designing "India-first" products and features explains that it is "tailor-made for the millions of people in [India and Indonesia] coming online for the first time".<ref>{{Cite web |date=December 5, 2017 |title=Google for India: Building India-first products and features |url=https://blog.google/technology/next-billion-users/building-india-first-products-and-features/ |access-date=February 5, 2022 |website=Google |language=en-us |archive-date=February 5, 2022 |archive-url=https://web.archive.org/web/20220205150826/https://blog.google/technology/next-billion-users/building-india-first-products-and-features/ |url-status=live }}</ref>