Editing Impression management (section)

==== Cross-cultural communication   ====
Understanding how one's impression management behavior might be interpreted by others can also serve as the basis for smoother interactions and as a means for solving some of the most insidious communication problems among individuals of different racial/ethnic and gender backgrounds (Sanaria, 2016).<ref name="Sanaria"/><ref name=":5">{{Cite journal|last1=Rosenfeld|first1=Paul|last2=Giacalone|first2=Robert A.|last3=Riordan|first3=Catherine A.|date=1994-03-01|title=Impression Management Theory and Diversity Lessons for Organizational Behavior|journal=American Behavioral Scientist|language=en|volume=37|issue=5|pages=601–604|doi=10.1177/0002764294037005002|s2cid=145797383|issn=0002-7642|url=https://zenodo.org/record/1235530}}</ref>

"People are sensitive to how they are seen by others and use many forms of impression management to compel others to react to them in the ways they wish" (Giddens, 2005, p.&nbsp;142). An example of this concept is easily illustrated through cultural differences. Different cultures have diverse thoughts and opinions on what is considered [[Physical attractiveness|beautiful or attractive]]. For example, Americans tend to find [[Olive skin|tan skin]] attractive, but in Indonesian culture, [[Light skin|pale skin]] is more desirable.<ref name=":3">{{Cite journal|url=http://www.studentpulse.com/articles/553/impression-management-considering-cultural-social-and-spiritual-factors|title=Impression Management: Considering Cultural, Social, and Spiritual Factors|journal=Inquiries Journal|volume=3|issue=7|last=Norris|first=Ashley|date=2011}}</ref> It is also argued that Women in India use different impression management strategies as compared to women in western cultures (Sanaria, 2016).<ref name="Sanaria"/>

Another illustration of how people attempt to control how others perceive them is portrayed through the clothing they wear. A person who is in a leadership position strives to be respected and in order to control and maintain the impression. This illustration can also be adapted for a cultural scenario. The clothing people choose to wear says a great deal about the person and the culture they represent. For example, most Americans are not overly concerned with conservative clothing. Most Americans are content with tee shirts, shorts, and showing skin. The exact opposite is true on the other side of the world. "Indonesians are both modest and conservative in their attire" (Cole, 1997, p.&nbsp;77).<ref name=":3" />

One way people shape their identity is through sharing photos on social media platforms. The ability to modify photos by certain technologies, such as Photoshop, helps achieve their idealized images.<ref>{{cite book |last1=Dijck |first1=van |title=Digital photography: communication, identity, memory |date=2008}}</ref>

Companies use [[cross-cultural training]] (CCT) to facilitate effective cross-cultural interaction. CCT can be defined as any procedure used to increase an individual's ability to cope with and work in a foreign environment. Training employees in culturally consistent and specific impression management (IM) techniques provide the avenue for the employee to consciously switch from an automatic, home culture IM mode to an IM mode that is culturally appropriate and acceptable. Second, training in IM reduces the uncertainty of interaction with FNs and increases employee's ability to cope by reducing unexpected events.<ref name=":5" />