Editing Metalcore (section)

====Diversification====
[[File:Whitechapel live in anaheim 2011.jpg|thumb|right|220px|[[Whitechapel (band)|Whitechapel]] on 2011 [[Summer Slaughter Tour]].]]
{{see also|Deathcore|electronicore}}
As the decade progressed, metalcore became increasingly tied to the social media [[Myspace]], launched in 2003, and the [[scene (subculture)|scene subculture]] that was prominent on the platform.<ref>{{cite web |title=How Corporations Trapped the MySpace Scene in a Literal Bubble |url=https://consequence.net/2023/08/myspace-scene-bubble-cartel-top-eight/2/ |website=[[Consequence (publication)|Consequence]] |date=17 August 2023 |access-date=1 September 2023}}</ref> Marketing through Myspace launched the careers of many of the era's most prominent bands including [[Bring Me the Horizon]], [[Attack Attack! (American band)|Attack Attack!]], [[Black Veil Brides]], Bullet for My Valentine, [[Job For a Cowboy]] and [[Suicide Silence]]. Despite the stylistic distinctness between many of these groups' sounds they became encompassed by the terms "myspace-core" and "scene-core". Many went on to become fixtures at [[Warped Tour]],<ref>{{cite web |last1=Irizarry |first1=Katy |title=16 Bands Who Got Their Start on MySpace |url=https://loudwire.com/bands-who-got-start-on-myspace/ |website=[[Loudwire]] |date=20 June 2019 |access-date=1 September 2023}}</ref> and [[Fearless Records]]'s ''[[Punk Goes...]]'' cover series.<ref>{{cite web |last1=Richardson |first1=Jake |title=20 era-defining MySpace bands: Where are they now? |url=https://www.kerrang.com/20-bands-who-owe-it-all-to-myspace-and-where-they-are-now |website=[[Kerrang!]] |date=24 September 2019 |access-date=1 September 2023}}</ref>

[[Deathcore]] is a fusion of metalcore and death metal.<ref name="breakdown">{{cite web |title=lambgoat.com |url=http://www.lambgoat.com/albums/view.aspx?id=2517 |access-date=11 July 2012 |quote=This is deathcore. This is what happens when death metal and hardcore, along with healthy doses of other heavy music styles, are so smoothly blended...}}</ref><ref name="ASP">{{cite web |author=Lee, Cosmo |date=29 October 2007 |title=metalinjection.net |url=http://metalinjection.net/blog/2007/10/29/cd-review-whitechapel-the-somatic-defilement/ |access-date=11 November 2008 |quote=...All Shall Perish... Alienacja (Poland), Despised Icon (Montreal) and Whitechapel (Knoxville, TN)... They're all textbook 'deathcore', fusing death metal and hardcore punk.}}</ref><ref name="allmusic bio">{{cite web |author=Rivadavia, Eduardo |title=Heaven Shall Burn |url={{AllMusic|class=artist|id=heaven-shall-burn-mn0000952025|pure_url=yes}} |access-date=31 May 2008 |work=[[AllMusic]] |quote=Munich, Germany's Heaven Shall Burn specialize in highly controversial and politicized death metal fused with hardcore; a hybrid style often referred to as death-core.}}</ref> Deathcore is defined by [[Breakdown (music)#Heavy metal and punk rock|breakdowns]], blast beats and death metal [[Ostinato#Riff|riffs]].<ref name="Cosmo Lee">{{cite web |last=Lee |first=Cosmo |title=Doom |url={{allMusic|class=album|id=doom-mw0000787310|pure_url=yes}} |access-date=25 March 2011 |work=[[AllMusic]] |publisher=[[Rovi Corporation]]}}</ref> Bands may also incorporate guitar solos and even riffs that are influenced by metalcore.<ref name="breakdown" /> New York-based death metal group [[Suffocation (band)|Suffocation]] is credited as one of the main influences for the emergence of deathcore. Embodyments album "Embrace The Eternal" is a foundation for the modern Deathcore sound.<ref name="Decibel #059">{{cite magazine |last=Lee |first=Cosmo |date=September 2009 |title=Suffocation reclaim their rightful place as kings of death metal |magazine=Decibel Magazine |issue=59 |quote=One of Suffocation's trademarks, breakdowns, has spawned an entire metal subgenre: deathcore}}.</ref> Some examples of deathcore bands are [[Suicide Silence]],<ref name="Dawn of the Deathcore">{{cite magazine |author=Wiederhorn, Jon |date=September 2008 |title=Dawn of the Deathcore |url=https://books.google.com/books?id=tPkDAAAAMBAJ&q=deathcore&pg=PT62 |magazine=[[Revolver (magazine)|Revolver]] |publisher=[[Future US]] |issue=72 |pages=63–66 |issn=1527-408X |access-date=3 July 2009 }}{{Dead link|date=December 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> [[Whitechapel (band)|Whitechapel]],<ref name="Dawn of the Deathcore" /> [[Knights of the Abyss]],<ref name="knights">{{cite web |author=Sharpe-Young, Garry |title=Knights of the Abyss |url=http://www.musicmight.com/artist/united+states/arizona/glendale/knights+of+the+abyss |url-status=dead |archive-url=https://web.archive.org/web/20090918200532/http://www.musicmight.com/artist/united%2Bstates/arizona/glendale/knights%2Bof%2Bthe%2Babyss |archive-date=18 September 2009 |access-date=10 July 2009 |publisher=[[MusicMight]]}}</ref> [[Carnifex (band)|Carnifex]]<ref name="Dawn of the Deathcore" /> and [[Chelsea Grin (band)|Chelsea Grin]].<ref>{{cite web |last=Henderson |first=Alex |title=''Desolation of Eden'' review |url={{AllMusic|class=album|id=desolation-of-eden-mw0001958607|pure_url=yes}} |access-date=4 April 2010 |work=[[AllMusic]] |publisher=Macrovision}}</ref>

In 2006 and 2007, a wave of metalcore bands strongly influenced by death metal dubbed deathcore gained moderate popularity. Notable bands that brought the genre to the fore include Bring Me the Horizon and Suicide Silence. Suicide Silence's ''[[No Time to Bleed]]'' peaked at number 32 on the [[Billboard 200|''Billboard'' 200]], number 12 on the [[Rock Albums Chart]] and number 6 on the [[Hard Rock Albums]] Chart,<ref name="charts">{{cite magazine|url={{BillboardURLbyName|artist=suicide silence|chart=all}}|title=Suicide Silence Album & Songs Chart History|magazine=[[Billboard (magazine)|Billdboard]]|publisher=Billboard.com|access-date=5 January 2013}}</ref> while their album ''[[The Black Crown]]'' peaked at number 28 on the ''Billboard'' 200, number 7 on the Rock Albums Chart and number 3 on the Hard Rock Albums Chart.<ref name="charts" /> After its release, [[Whitechapel (band)|Whitechapel]]'s album ''[[This Is Exile]]'' sold 5,900 in copies, which made it enter the ''Billboard'' 200 chart at position 118.<ref name="Blabbermouth">{{cite news|url=http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=100980|title=Whitechapel's ''This Is Exile'' Lands on Billboard Chart|date=16 July 2008|work=[[Blabbermouth]]|archive-url=https://web.archive.org/web/20080803031857/http://www.roadrunnerrecords.com/blabbermouth.net/news.aspx?mode=Article&newsitemID=100980|archive-date=3 August 2008|url-status=dead|access-date=5 January 2013}}</ref> Their [[Whitechapel (album)|self-titled album]] peaked at number 65 on the [[Canadian Albums Chart]]<ref>{{cite web|url=http://jam.canoe.ca/Music/Charts/ALBUMS.html|archive-url=https://archive.today/20041226005640/http://jam.canoe.ca/Music/Charts/ALBUMS.html|url-status=usurped|archive-date=26 December 2004|title=Albums Charts|access-date=5 January 2013}}</ref> and also at number 47 on the ''Billboard'' 200.<ref>{{cite magazine|url=http://www.billboard.com/artist/whitechapel/chart-history/778140|title=Whitechapel's Chart History|magazine=Billboard.com|access-date=5 January 2013}}{{Dead link|date=June 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Their third album ''[[A New Era of Corruption]]'' sold about 10,600 copies in the [[United States]] in its first week of being released and peaked at position number 43 on the ''Billboard'' 200 chart.<ref>{{cite web|url=http://www.roadrunnerrecords.com/page-not-found|title=Roadrunner Records Page Not Found|website=Roadrunner Records Official Website|access-date=6 May 2017|archive-date=26 May 2017|archive-url=https://web.archive.org/web/20170526052254/http://www.roadrunnerrecords.com/page-not-found|url-status=dead}}</ref> Furthermore, Bring Me the Horizon won the [[Kerrang! Awards#2006 Results|2006 Kerrang! Awards]] for Best British Newcomer after they released their 2006 debut record ''[[Count Your Blessings (Bring Me the Horizon album)|Count Your Blessings]]''.<ref>{{cite web|url=http://kerrang.typepad.com/kerrang_awards_2006_blog/2006/08/best_british_ne.html|title=Kerrang! Awards 2006 Blog: Best British Newcomer}}</ref> However, Bring Me the Horizon abandoned the deathcore genre after the release of this album.<ref>{{cite web|url=http://drownedinsound.com/directory/artists/Bring_Me_The_Horizon|title=Bring Me The Horizon // Drowned In Sound|work=[[Drowned In Sound]]|archive-url=https://web.archive.org/web/20130921054215/http://drownedinsound.com/directory/artists/Bring_Me_The_Horizon|archive-date=21 September 2013|url-status=dead|access-date=20 March 2012}}</ref> San Diego natives [[Carnifex (band)|Carnifex]], witnessed success with their first album ''[[Dead in My Arms]]'', selling 5,000 copies with little publicity. On top of their non-stop touring and methodical songwriting resulted in Carnifex quickly getting signed to label [[Victory Records]].<ref>{{cite web|url=http://www.massconcerts.com/event/83083-all-in-merch-14th-annual-new-worcester/|title=Event – MassConcerts|website=www.massconcerts.com|access-date=6 May 2017|archive-date=31 July 2019|archive-url=https://web.archive.org/web/20190731161929/https://www.massconcerts.com/event/83083-all-in-merch-14th-annual-new-worcester/|url-status=dead}}</ref> Lastly, Australian deathcore band [[Thy Art Is Murder]] debuted at number 35 on the [[ARIA Charts]] with their album ''[[Hate (Thy Art Is Murder album)|Hate]]'' (2012)<ref name="australian-charts.com">{{cite web|url=http://australian-charts.com/weekchart.asp?cat=a&year=2012&date=20121104|title=Australian charts portal|author=Steffen Hung|date=13 April 2015|publisher=Australian-charts.com|access-date=17 April 2015}}</ref> making them the first extreme metal band to ever reach the Top 40 of this chart.<ref name="themusicnetwork.com">{{cite web|url=http://www.themusicnetwork.com/music-news/industry/2012/10/31/thy-art-is-murder-break-aria-record/|title=Thy Art Is Murder break ARIA record - Music Industry - The Music Network|last=Eliezer|first=Christie|archive-url=https://web.archive.org/web/20130926071241/http://www.themusicnetwork.com/music-news/industry/2012/10/31/thy-art-is-murder-break-aria-record/|archive-date=26 September 2013|url-status=bot: unknown|access-date=27 July 2017}}</ref>

[[File:Asking Alexandria 2012 Mayhem.jpg|thumb|right|180px|[[Asking Alexandria]] at [[Mayhem Festival 2012]].]]
[[Electronicore]]'s merger of metalcore with various [[electronic music]] styles emerged in the 2000s. One of the earliest contributors to the sound was [[St Albans]] band [[Enter Shikari]].<ref>{{cite web |last1=May |first1=Adam |title=Enter Shikari: The award-winning British rock band who formed in Hertfordshire |url=https://www.hertfordshiremercury.co.uk/news/hertfordshire-news/enter-shikari-award-winning-british-5085170 |website=[[Hertfordshire Mercury]] |date=9 March 2021 |access-date=1 September 2023}}</ref> Their debut album ''[[Take to the Skies]]'' peaked at number on the Official UK Album Chart selling 28,000 copies in its first week and was certified Gold in the UK after selling over 100,000 copies. It was also the first album to achieve a significant chart success for a new act operating outside the traditional label system.<ref>{{cite web|author=Lars Brandle |url=https://www.billboard.com/articles/news/1053180/uks-enter-shikari-scores-without-label |title=U.K.'s Enter Shikari Scores Without Label |publisher=Billboard |date= |access-date=22 November 2016}}</ref> The group received international [[radio]] [[airplay]] and a substantial number of musical awards, from ''Kerrang!'', ''[[NME]]'', ''[[Rock Sound]]'' and the ''[[BT Digital Music Awards]]''.<ref>{{cite web |title=Kerrang! Awards 2006 Blog: Best British Newcomer |url=http://kerrang.typepad.com/kerrang_awards_2006_blog/2006/08/best_british_ne.html |access-date=12 March 2011 |publisher=Kerrang.typepad.com}}</ref><ref>{{cite web |author=Mike Diver |title=NME Awards: winners in full |url=http://drownedinsound.com/news/1689011-nme-awards--winners-in-full |url-status=dead |archive-url=https://web.archive.org/web/20121016060502/http://drownedinsound.com/news/1689011-nme-awards--winners-in-full |archive-date=16 October 2012 |access-date=11 September 2012}}</ref><ref>{{cite web |title=Muse win BT Digital Music Award |url=http://www.nme.com/news/muse/31529 |website=[[NME]]}}</ref> Their second album ''[[Common Dreads]]'' was released in June 2009 and debuted on the [[UK Albums Chart]] at 16.<ref>{{cite web |title=Radio 1 – The Official Chart with Reggie Yates – The Official UK Top 40 Albums Chart |url=http://www.bbc.co.uk/radio1/chart/albums.shtml |access-date=12 March 2011 |publisher=BBC}}</ref> Columbus, Ohio's Attack Attack! gained significant notoriety with their Enter Shikari-influenced sound. The band's song for "Stick Stickly", the lead single from ''[[Someday Came Suddenly]]'' (2008) went viral online for its use of [[autotune]] and synths, with the members' squatting "crab walk" stance during the music video giving way to the [[crabcore]] [[meme]].<ref>{{cite web |title=The True Story Behind the Most Hated Metal Video of All Time |url=https://www.kerrang.com/features/the-true-story-behind-the-most-hated-metal-video-of-all-time/ |access-date=31 July 2019 |website=[[Kerrang!]]|date=4 June 2019 }}</ref> [[Warren, Michigan]] band [[I See Stars]]'s debut album ''[[3-D (I See Stars album)|3-D]]'' debuted at number 176 on the [[Billboard 200|''Billboard'' 200]], number 5 on [[Top Heatseekers]], and number 22 on [[Top Independent Albums]].<ref name="AMG Charts">{{cite web|url={{AllMusic|class=artist|id=p1122695/charts-awards|pure_url=yes}}|title=I See Stars album charting|publisher=Allmusic.com|access-date=26 April 2011}}</ref> [[The Devil Wears Prada (band)|The Devil Wears Prada]]'s 2011 album ''[[Dead Throne]]'' (which sold 32,400 in its first week)<ref>{{cite web |author=<!-- Up for discussion jump to forums --> |url=http://www.billboard.com/articles/news/467358/lady-antebellum-own-the-billboard-200-with-second-no-1-album |title=Lady Antebellum 'Own' the Billboard 200 with Second No. 1 Album |work=[[Billboard.com]] |date=14 September 2009 |access-date=20 October 2011}}</ref> reached number 10<ref>{{cite web|url=http://www.metalinsider.net/video/the-devil-wears-prada-post-a-video-update-for-new-album|title=The Devil Wears Prada Post A Video Update For New Album|work=Metal Insider|date=31 May 2013}}</ref> on the ''Billboard'' 200 chart. [[Asking Alexandria]] also achieved success, with their 2009 song "[[Final Episode (Let's Change the Channel)]]" being certified gold by the RIAA.{{Certification Cite Ref|title=Final Episode (Let's Change the Channel)|artist=Asking Alexandria|type=single|region=United States}} The band's 2011 album ''[[Reckless & Relentless]]'' peaked at number 9 on the ''Billboard'' 200.<ref>{{cite magazine |url=https://www.billboard.com/artist/asking-alexandria/chart-history/tlp/ |title=Asking Alexandria Chart History (''Billboard'' 200) |magazine=Billboard |date=22 January 2015 |access-date=29 November 2019}}</ref>

In the late 2000s, a wave of groups began to gain traction cross-pollinating the metalcore style of bands like [[Shai Hulud (band)|Shai Hulud]] and [[Misery Signals]], with the influence of traditional hardcore and [[melodic hardcore]] groups like [[Killing the Dream]]. This wave often made use of serious, solemn lyrics and sometimes clean vocals in addition to the commonplace screams. Music commentators including ''[[Finn McKenty|Stuff You Will Hate]]'', ''Alternative Press'' and Bradley Zorgdrager of ''[[Exclaim!]]'' used the name "serious hardcore" or "srscore" to refer to this style.<ref name="ZORGDRAGER, 2015">{{cite web |last1=ZORGDRAGER |first1=BRADLEY |title=Lifeless Dream |url=https://exclaim.ca/music/article/lifeless-dream |website=[[Exclaim!]] |access-date=10 August 2024}}</ref><ref name="Shultz, 2017">{{cite web |last1=Shultz |first1=Brian |title=Hundredth live in Somerville (2017) |date=7 December 2017 |url=https://www.punknews.org/review/15429/hundredth-live-in-somerville |access-date=10 August 2024}}</ref> Groups in this wave included [[Hundredth (band)|Hundredth]], [[The Ghost Inside (band)|the Ghost Inside]], [[Counterparts (band)|Counterparts]]<ref name="Shultz, 2017" /> and [[Stick to Your Guns (band)|Stick to Your Guns]].<ref>{{cite web |title=Stick To Your Guns Diamond |url=https://rockfreaks.net/albums/4920 |access-date=10 August 2024}}</ref>