Editing Pop-up ad (section)

== Patent controversy ==
ExitExchange.com filed for a patent in 2000 on a subset of pop-under advertising called an exit pop. After years of controversy and numerous articles on the pop-under patent, the patent was awarded by the [[United States Patent and Trademark Office]] (USPTO) in April and June 2008.<ref>{{cite web|title=Patents|url=https://patents.google.com/patent/US20120209693}}</ref>  The respective patent numbers are {{US patent|7386555}} ('555) and {{US patent|7353229}} ('229). '555 is related to the method of opening an exit pop from a [[toolbar]] or software application on a computing device, whereas '229 covers the method used to open an exit pop from an embedded script found within a media file (e.g., JavaScript code on a web page).