Editing Product placement (section)

===Branded content===
{{main|Branded content}}
Branded content refers to works that are funded or produced by an advertiser as a vehicle for their brand. Some forms of branded content do include self-placed product placement (such as a series of [[made-for-TV movie]]s produced by [[Walmart]] and [[Procter & Gamble]], which featured placements for P&G products and Walmart [[store brand]]s),<ref>{{Cite news|url=https://deadline.com/2011/04/procter-gamble-backs-another-family-friendly-tv-moviebackdoor-pilot-on-nbc-119607/|title=Procter & Gamble Backs Another Family Friendly TV Movie/Backdoor Pilot On NBC|last=Andreeva|first=Nellie|date=2011-04-02|work=Deadline|access-date=2018-01-28 }}</ref><ref>{{Cite news|url=https://variety.com/2010/tv/news/walmarts-and-procter-gambles-familyfriendly-primetime-gamble-17264/|title=Walmart's and Procter & Gamble's family-friendly primetime gamble|last=Schneider|first=Michael|date=2010-02-22|work=Variety|access-date=2018-01-28 }}</ref><ref>{{Cite news|url=http://adage.com/article/madisonvine-news/branded-entertainment-p-g-walmart-find-success-movies/146129/|title=P&G, Walmart Find Success as Moviemakers for Their Brands|work=Advertising Age|access-date=2018-01-28 }}</ref> but some (such as, most prominently, the media operations of [[energy drink]] brand [[Red Bull]]) are focused more upon producing content that is consistent with the brand's values and demographics, rather than being a promotion for their products first and foremost.<ref>{{Cite web|url=http://marketingmag.ca/brands/branded-content-lessons-from-red-bull-media-house-138373/|title=Branded content lessons from Red Bull Media House|website=Marketing |access-date=2018-01-28}}</ref><ref>{{Cite news|url=https://mashable.com/2012/12/19/red-bull-content-marketing/|title=How Red Bull Takes Content Marketing to the Extreme|last=O'Brien|first=James|work=Mashable|access-date=2018-01-28 }}</ref><ref>{{Cite news|url=https://www.nytimes.com/2007/03/03/sports/othersports/03ice.html|title=Red Bull's Headlong Frozen Dash Is a Crash Course in Marketing|last=Higgins|first=Matt|date=2007-03-03|work=The New York Times|access-date=2018-01-28 |issn=0362-4331}}</ref>