Editing QVC (section)

===Move towards e-commerce (2006–2021)===

CEO Douglas Briggs announced his retirement in April 2005 and on November 1, 2005, Michael A. George, who previously served as chief marketing officer and general manager of the U.S. consumer business at [[Dell Inc]], was named successor. George was named QVC CEO on April 15, 2006.<ref>{{cite news|title=By George, QVC Names CEO |url=https://www.multichannel.com/news/george-qvc-names-ceo-370261|access-date=18 April 2020|publisher=Multichannel News|date=28 Oct 2005}}</ref>

On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities. The iQdoU? campaign also included a "teaser" website.<ref>{{cite web |url=http://iqdou.com/ |title=Iqdou |access-date=2007-09-23 |url-status=dead |archive-url=https://web.archive.org/web/20071201163020/http://www.iqdou.com/ |archive-date=December 1, 2007 |df=mdy-all }}</ref><ref>{{cite web |url=http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001 |title=Press Releases – Philadelphia Business Journal |publisher=Philadelphia.bizjournals.com |date=23 September 2007 |access-date=3 February 2013 |archive-url=https://web.archive.org/web/20080321011411/http://philadelphia.bizjournals.com/philadelphia/prnewswire/press_releases/national/Pennsylvania/2007/09/23/NESU001 |archive-date=March 21, 2008 |url-status=live }}</ref>

On September 30, 2010, at 11 p.m., QVC began broadcasting in Italy, both on [[satellite television|satellite]] and through [[digital terrestrial television]]. In 2012, QVC partnered with [[China National Radio]] to take over operations of its home shopping network and associated internet e-commerce site, [[CNR Mall]]. In 2014 the joint venture reached 89 million households.<ref name="QVC's International Ventures">{{cite magazine |title=QVC's International Ventures |date=February 2016 |magazine=InsideQ}}</ref>

In 2013, QVC partnered with [[Ion Media Networks]] to bring its programming to [[terrestrial television|broadcast television]], through [[Ion Television]].<ref name="QVC Celebrates 30 Years">{{cite news |last1=Behan |first1=Tara |title=QVC Celebrates 30 Years |url=https://mainlinetoday.com/life-style/qvc-celebrates-30-years/ |access-date=15 Aug 2020 |publisher=MainLine Today |date=24 Oct 2016}}</ref> QVC began to be carried as the fifth [[digital subchannel]] on most Ion Television [[owned-and-operated station]]s beginning on August 5, 2013; due to technical limitations caused by the number of subchannels Ion requires its stations to carry, QVC is carried in a squeezed full-screen [[4:3]] format and is transmitted in standard definition, and the arrangement has since spread to other broadcasters with improvements in [[Multiplex (television)|multiplexing]] a number of subchannels. The arrangement also features different on-screen toll-free lines for each station group to allow them to participate in [[revenue sharing]] in exchange for the channel space.<ref>{{cite news |last1=Clodfelter |first1=Tim |title=Here's an updated list of local subchannels for all you cord-cutters |url=https://journalnow.com/entertainment/heres-an-updated-list-of-local-subchannels-for-all-you-cord-cutters/article_b1b3a74d-e995-5f9d-adfc-0e73fd713a90.html |access-date=15 Aug 2020 |newspaper=[[Winston-Salem Journal]] |date=7 Mar 2020}}</ref> The broadcast service is branded as "QVC Over the Air", with an accompanying [[digital on-screen graphic|on-screen bug]] appearing on the lower right corner of the screen during the network's programming.

After integrating their shopping experience with [[Facebook]] in 2008 and with [[Instagram]] in 2012, QVC launched ''toGather'', a social shopping platform resembling [[Pinterest]] in July 2013. The site allowed members to set up a personalized newsfeed to view shopping recommendations from people and brands they chose to follow. QVC shut down the site in January 2015.<ref>{{cite news|last1=D'Amico |first1=Mary Lisbeth |title=QVC Launches Social Shopping Site ToGather Network |url=https://www.clickz.com/qvc-launches-social-shopping-site-togather/36011/|access-date=16 May 2020|publisher=Digital Commerce 360|date=22 Oct 2014}}</ref><ref>{{cite news |last1=Johnson |first1=Lauren |title=How mobile helps QVC own social shopping Network |url=https://www.retaildive.com/ex/mobilecommercedaily/how-mobile-helps-qvc-own-social-shopping |access-date=16 May 2020 |publisher=Mobile Commerce Daily |archive-url=https://web.archive.org/web/20190827143315/https://www.retaildive.com/ex/mobilecommercedaily/how-mobile-helps-qvc-own-social-shopping |archive-date=August 27, 2019 |url-status=live }}</ref>

On October 21, 2014, QVC returned to the [[NASDAQ]], with trading names QVCA and QVCB.<ref>{{cite news|last1=Briggs|first1=Bill|title=QVC is now trading on Nasdaq as a stand-alone company Network|url=https://www.digitalcommerce360.com/2014/10/22/qvc-now-trading-nasdaq-stand-alone-company/|access-date=19 Apr 2020|publisher=Click Z |date=2 Oct 2013}}</ref>

====Mergers with Zulily and HSN into Qurate====

In August 2015, QVC acquired the online retailer [[Zulily]] for $2.4 billion.<ref>{{cite news|url=https://www.wsj.com/articles/zulily-is-lost-up-the-amazon-with-latest-deal-1439841642|title=zulily Is Lost Up the Amazon With Latest Deal|last=Gottfried|first=Miriam|date=August 17, 2015|newspaper=[[The Wall Street Journal]]|access-date=August 18, 2015|archive-url=https://web.archive.org/web/20150818011516/http://www.wsj.com/articles/zulily-is-lost-up-the-amazon-with-latest-deal-1439841642|archive-date=August 18, 2015|url-status=live}}{{subscription required}}</ref><ref>{{Cite web |url=https://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/ |title=QVC owner to buy Zulily shopping site for $2.4 billion |access-date=February 18, 2020 |archive-url=https://web.archive.org/web/20200216082149/https://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/ |archive-date=February 16, 2020 |url-status=live }}</ref>

On July 6, 2017, QVC's parent company, Liberty Interactive, announced its intention to purchase the remaining 62% of stock it did not already own of [[Home Shopping Network|HSN]], the rival home shopping channel.  The all-stock deal is valued at $2.1 billion ($40.36 a share).<ref>{{cite news| website=[[The Wall Street Journal]]| date=6 July 2017| title=QVC to Acquire Rival HSN for More Than $2 Billion| url=https://www.wsj.com/articles/qvc-to-acquire-rival-hsn-for-more-than-2-billion-1499343460| access-date=July 6, 2017| archive-url=https://web.archive.org/web/20170706150146/https://www.wsj.com/articles/qvc-to-acquire-rival-hsn-for-more-than-2-billion-1499343460| archive-date=July 6, 2017| url-status=live}}</ref><ref>{{cite news | publisher=CNBC| date=6 July 2017| title=QVC buying longtime rival Home Shopping Network in deal valued at $2.1 billion | url=https://www.cnbc.com/2017/07/06/liberty-interactive-to-buy-hsn-in-deal-valued-at-2-point-1-billion.html0}}</ref><ref>{{cite news|last1=Isidore|first1=Chris|title=QVC buying rival Home Shopping Network|url=https://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|access-date=6 July 2017|publisher=CNN Money|date=6 Jul 2017|archive-url=https://web.archive.org/web/20170706165026/http://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|archive-date=July 6, 2017|url-status=live}}</ref> In 2018, Liberty Interactive rebranded itself as Qurate Retail Group, trading under the new NASDAQ tickers QRTEA and QRTEB, with Mike George remaining as president and CEO.<ref>{{cite news|title=Liberty Interactive to Change Name to Qurate Retail Group|url=https://www.prnewswire.com/news-releases/liberty-interactive-to-change-name-to-qurate-retail-group-300606607.html|access-date=31 October 2019|publisher=PRNewswire|date=1 Mar 2018|archive-url=https://web.archive.org/web/20191031113535/https://www.prnewswire.com/news-releases/liberty-interactive-to-change-name-to-qurate-retail-group-300606607.html|archive-date=October 31, 2019|url-status=live}}</ref>

In 2018, Qurate named Leslie Ferraro as President of their QVC and HSN units. Ferraro concluded her 17-year run at [[The Walt Disney Company]] where she most recently served as co-chair of [[Disney Consumer Products and Interactive Media]] and president of [[Disney Consumer Products]] and reported to work at Qurate on September 16.<ref>{{cite news|last1=Moin|first1=David|title=Leslie Ferraro Named President of Qurate's HSN and QVC Units|url=https://wwd.com/business-news/retail/leslie-ferraro-named-president-of-qurates-hsn-and-qvc-units-1203229610/|access-date=31 October 2019|publisher=Women's Wear Daily|date=30 Jul 2019|archive-url=https://web.archive.org/web/20200116182839/https://wwd.com/business-news/retail/leslie-ferraro-named-president-of-qurates-hsn-and-qvc-units-1203229610/|archive-date=January 16, 2020|url-status=live}}</ref> On February 6, 2019, QVC again rebranded itself, the new logo with a square shape intended to resemble a computer or a phone screen emphasizing its digital and mobile platforms. The reimagined 'Q' in a sleek, mobile-friendly format, has a lever that is supposed to symbolize an open door, said Susan Ripke, QVC's vice president of brand strategy.<ref>{{cite news|last1=Pearl|first1=Diana|title=QVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce|url=https://www.adweek.com/brand-marketing/qvc-unveils-a-sleek-new-redesign-as-the-retail-giant-doubles-down-on-ecommerce/|access-date=31 October 2019|publisher=AdWeek|date=8 Feb 2019|archive-url=https://web.archive.org/web/20191031113535/https://www.adweek.com/brand-marketing/qvc-unveils-a-sleek-new-redesign-as-the-retail-giant-doubles-down-on-ecommerce/|archive-date=October 31, 2019|url-status=live}}</ref> On Monday, October 7, 2019, QVC ceased its 24/7 live broadcasting model in favor of airing nineteen hours of live and five hours of repeated programming daily.<ref>{{cite news|last1=Friedrick|first1=Joanne|title=QVC Cuts Back on Live Programming|url=https://www.hfndigital.com/omnichannel/qvc-cuts-back-on-live-programming/|access-date=31 October 2019|publisher=Home Furnishings News|date=11 Oct 2019|archive-url=https://web.archive.org/web/20191031113534/https://www.hfndigital.com/omnichannel/qvc-cuts-back-on-live-programming/|archive-date=October 31, 2019|url-status=live}}</ref>

====COVID-19 pandemic response on-air and online====

As early as March 16, 2020, QVC saw changes to their operations due to the global COVID-19 pandemic, with on-air product representatives appearing via [[Skype]] from around the world, calling in to live broadcasts with program hosts and models practicing social distancing. QVC remained live on-air 20 hours a day, with QVC2 temporarily cutting back to one live hour per day. Employees not essential to the West Chester, Pennsylvania live broadcast shifted to remote work, while all fulfillment centers in Pennsylvania, Virginia, California, and North and South Carolina remained operational with the introduction of health and safety measures and enhanced sanitation practices.<ref>{{cite news|last1=Weaver|first1=Caity|title=QVC: Quarantine, Value, Convenience TV shopping remains an essential American service.|url=https://www.nytimes.com/2020/03/27/style/qvc-essential-retail-coronavirus.html|access-date=28 March 2020|newspaper=[[The New York Times]]|date=27 March 2020|archive-url=https://web.archive.org/web/20200328224541/https://www.nytimes.com/2020/03/27/style/qvc-essential-retail-coronavirus.html|archive-date=March 28, 2020|url-status=live}}</ref> Additionally, despite posted revenue gains, Qurate laid off 450 employees in July 2020 "to simplify and streamline its operating structure."<ref>{{cite news|title=Qurate Retail, Inc. Reports Second Quarter 2020 Financial Results|url=https://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-second-quarter-2020-financial-results|access-date=18 November 2020|publisher=[[Qurate Retail Group]]|date=10 August 2020}}</ref>

Approximately 75% of QVC's 1.2 million-square-foot [[Rocky Mount, North Carolina]] distribution center was damaged in a fire on December 18, 2021, which resulted in the death of an employee, along with the furloughing of the facility's 2,000-person workforce, as QVC chose not to restore operations at the site and sold it off in the spring of 2023.<ref>{{cite news|title=QVC files notice of nearly 2,000 layoffs after facility fire|url=https://abcnews.go.com/US/wireStory/qvc-close-distribution-center-fire-lays-off-1953-82118346|access-date=28 January 2022|publisher=[[ABC News (United States)|ABC News]]|date=6 January 2021}}</ref><ref>{{cite news|url=https://www.connectcre.com/stories/qvc-rocky-mount-warehouse-rebuilt-after-2021-fire-sells-for-21-million/|title=QVC Rocky Mount Warehouse Rebuilt After 2021 Fire Sells for $21 Million|last=Noote|first=Angela|date=8 May 2023|work=ConnectCRE|access-date=8 November 2023}}</ref>