Editing Reputation (section)

===Reputation capital===
{{main|Reputation capital}}
A corporate reputation can be managed, accumulated and traded in for trust, legitimization of a position of power and social recognition, and people are prepared to pay a premium price for goods and services offered, which in turn generates higher customer loyalty, a stronger willingness from shareholders to hold on to shares in times of crisis, and greater likelihood to invest in the company's stock.<ref>{{Cite journal|last1=Dierickx|first1=I|last2=Cool|first2=K|date=1989|title=Asset stock accumulation and sustainability of competitive advantage|journal=Management Science|volume=35|issue=12|pages=1504–1511|doi=10.1287/mnsc.35.12.1504}}</ref> Therefore, reputation is one of the most valuable forms of "capital" of a company.  "Delivering functional and social expectations of the public on the one hand and manage to build a unique identity on the other hand creates trust and this trust builds the informal framework of a company. This framework provides "return in cooperation" and produces [[reputation capital]]. A positive reputation will secure a company or organisation long-term competitive advantages. The higher a company's reputation capital, the lower the costs of supervising and exercising control."<ref>{{cite book|author1=Klewes, Joachim  |author2=Wreschniok, Robert |name-list-style=amp |year=2010|title=Reputation Capital: Building and Maintaining Trust in the 21st Century|publisher=Springer |isbn=978-3-642-01629-5}}</ref>