Editing Social learning theory (section)

== Viral challenges ==
One modern-day example of the social learning theory in action is the phenomenon of "viral challenges" on social media. These challenges involve individuals performing a specific action or task, usually for the purpose of entertainment, and then sharing the video with their online community. According to Bandura's social learning theory, people learn new behaviors by observing and imitating the actions of others. In the case of viral challenges, individuals watch others perform a specific task and then "imitate" the behavior by completing the challenge themselves.

For example, the [[Ice Bucket Challenge|ALS Ice Bucket Challenge]], which went viral in the summer of 2014, involved people dumping a bucket of ice water over their heads to raise awareness for ALS (amyotrophic lateral sclerosis) and then challenging others to do the same. The challenge quickly spread across social media platforms, with celebrities and politicians also participating, and raised over $115 million for the ALS Association.<ref>{{Cite web |last=Schudel |first=M |date=September 1, 2014 |title=ALS Ice Bucket Challenge leads to $115 million in donations |url=https://www.washingtonpost.com/local/obituaries/als-ice-bucket-challenge-leads-to-115-million-in-donations/ |website=Thewashingtonpost}}</ref>

Another example is the [[In My Feelings|Kiki challenge]], which took place on social media in the summer of 2018. The challenge involved people dancing to Drake's song "In My Feelings" alongside a moving car and sharing the video online. The challenge was initially started by Instagram user @theshiggyshow and quickly gained popularity across social media platforms.<ref>{{Cite web |last=Daly |first=J |date=July 11, 2018 |title=Drake's 'In My Feelings' challenge leads to Philadelphia police warning |url=https://www.nbcnews.com/pop-culture/music/drake-s-my-feelings-challenge-leads-philadelphia-police-warning-n890416 |website=NBCNews}}</ref>

These examples demonstrate how the social learning theory can be applied to real-world phenomena, with individuals learning and imitating new behaviors through the observation of others on social media platforms.