Editing Synergy (section)

===Marketing===
A [[marketing]] synergy refers to the use of [[Public service announcement|information campaign]]s, studies, and scientific discovery or experimentation for [[research and development]]. This promotes the sale of products for varied use or off-market sales as well as development of [[Marketing strategy|marketing tool]]s and in several cases exaggeration of effects. It is also often a meaningless [[buzzword]] used by corporate leaders.<ref>{{cite book |title=The Synergy Myth: And Other Ailments Of Business Today | vauthors = Geneen H, Bowers B |publisher=St. Martin's Press |year=1997 |isbn=978-0-312-14724-2 |page=xii |url=https://books.google.com/books?id=3nNwQgAACAAJ}}</ref><ref>{{cite book |title=Beyond Political Correctness: Social Transformation in the United States | vauthors = Cummings MS |publisher=Lynne Rienner Publishers |year=2001 |isbn=978-1-58826-006-2 |page=92 |url=https://books.google.com/books?id=7mgAwXas5xIC}} [https://books.google.com/books?id=7mgAwXas5xIC&pg=PA92 Extract of page 92]</ref>