Editing Visual communication (section)

=== Culture ===
Members of different cultures can participate in the exchange of visual imagery based on the idea of universal understandings. The term [[visual culture]] allows for all cultures to feel equal, making it the inclusive aspect of every life.<ref>{{cite web |title=The Cultural Functions Of Visual Communication Media Essay |url=https://www.ukessays.com/essays/media/the-cultural-functions-of-visual-communication-media-essay.php |website=UKEssays }}</ref> When considering visual culture in communication, it is shaped by the values amongst all cultures, especially regarding the concepts of [[High-context and low-context cultures|high]] and [[High-context and low-context cultures|low-context]]. Cultures that are generally more high-context will rely heavily on visual elements that have an implied and implicit meaning. However, cultures that are low-context will rely on visual elements that have a direct meaning and rely more on the textual explanations.<ref>{{Cite journal|last=Brumberger|first=Eva|date=2014|title=Toward A Framework for Intercultural Visual Communication A Critical Review and Call for Research|url=https://connexionsjournal.org/wp-content/uploads/2019/12/brumberger.pdf|journal=Connexions Internal Professional Communication Journal|volume=2|issue=1|pages=91–116|issn=2325-6044|via=}}</ref> Visual communication can be defined in different ways (Volli 1994). An effective one is through opposition with signification (Volli 2010). Whereas visual signification can be unintentional, there is no communication without intentionality. A sunset ''signifies'' something, whereas a painting signifies something but also ''communicates'', because culture marks it as product of communicative intentionality. However, imputation of intentionality changes across cultures and epochs. Whereas religion may see a sunset as a divine message, secular observers will attach to it an unintentional meaning of nostalgia.<ref>{{Cite journal |last=Leone |first=Massimo |date=September 9, 2016 |title=Nature and culture in visual communication: Japanese variations on Ludus Naturae |url=https://www.degruyter.com/document/doi/10.1515/sem-2015-0145/html |journal=Semiotica|volume=2016 |issue=213 |pages=213–245 |doi=10.1515/sem-2015-0145 |hdl=2318/1593230 |s2cid=171151607 |hdl-access=free }}</ref>