Editing Web design (section)

=== Marketing and communication design ===
Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that [[business-to-business]] (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of [[web navigation]],<ref>{{cite journal|last=THORLACIUS|first=LISBETH|title=The Role of Aesthetics in Web Design|journal=Nordicom Review|year=2007|volume=28|issue=28|pages=63–76|doi=10.1515/nor-2017-0201|s2cid=146649056|doi-access=free}}</ref> especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including  text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.<ref>{{Cite web |title=What is a Web Designer? (2022 Guide) |url=https://brainstation.io/career-guides/what-is-a-web-designer |access-date=2022-10-28 |website=BrainStation® |language=en-US}}</ref>