Editing Autocomplete (section)

=== In search engines ===
In search engines, autocomplete user interface features provide users with suggested queries or results as they type their query in the search box.  This is also commonly called ''autosuggest'' or ''[[incremental search]]''.  This type of search often relies on matching algorithms that forgive entry errors such as phonetic [[Soundex]] algorithms or the language independent [[Levenshtein algorithm]].  The challenge remains to search large indices or popular query lists in under a few milliseconds so that the user sees results pop up while typing.

Autocomplete can have an adverse effect on individuals and businesses when negative search terms are suggested when a search takes place. Autocomplete has now become a part of [[reputation management]] as companies linked to negative search terms such as scam, complaints and fraud seek to alter the results. Google in particular have listed some of the aspects that affect how their algorithm works, but this is an area that is open to manipulation.<ref>{{cite web |last1=Davids |first1=Neil |date=2015-06-03 |title=Changing Autocomplete Search Suggestions |url=https://rankstar.io/autosuggest-creation-services/ |access-date=19 June 2015 |website=Reputation Station}}</ref>