Editing BBC One (section)

===The One to Watch campaign===

Following its rebrand in March 2002, BBC One launched ''The One to Watch'' campaign, during which animated blocks created the word "The" and moved into the [[BBC]] logo.
Each new campaign incorporating the theme retained the same animated sequence.

[[File:BBC One logo.svg|thumbnail|right|Logo used from 2006 to 2021]]
In May 2007, Fincham decided to drop ''[[Neighbours]]'', an Australian soap opera, from BBC One after 21 years on the channel, when its producers, [[FremantleMedia]] significantly raised the price they wanted the BBC to pay for it in a bidding war.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6669769.stm|title=BBC pulls out of Neighbours fight|work=BBC News|date=18 May 2007|access-date=18 May 2007|archive-url=https://web.archive.org/web/20070528121634/http://news.bbc.co.uk/1/hi/entertainment/6669769.stm|archive-date=28 May 2007 |url-status=live}}</ref> Fincham commented that it was 'a big loss', but that BBC One would not pay 'the best part of £300&nbsp;million'. ''Neighbours'' left the channel after the BBC's contract to show the programme ended on 8 February 2008, and moved to [[Channel 5 (British TV channel)|Channel 5]] on 11 February 2008.<ref name=NeighMove>[https://www.theguardian.com/media/2007/may/19/broadcasting.bbc Bidding war sees Neighbours move house from BBC to Five] The Guardian, 19 May 2007</ref> ''[[The Weakest Link (British game show)|The Weakest Link]]'' was moved from BBC Two to fill the gap, with the afternoon [[CBBC (TV channel)|CBBC]] slot moving 20&nbsp;minutes earlier.

There was further controversy in July 2007 when Fincham was accused of misleading BBC One viewers. The incident involved a clip from forthcoming documentary ''[[A Year with the Queen]]'' which was shown to journalists during a press conference. It apparently showed [[Elizabeth II of the United Kingdom|the Queen]] storming out of a session with American photographer [[Annie Leibovitz]] over a disagreement about what she should wear, but the BBC subsequently admitted that the scenes used in the trailer had been edited out of their correct order, meaning that a false impression was given.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6294472.stm|title=BBC apologises over Queen clips|work=BBC News|date=12 July 2007|access-date=13 July 2007|archive-url=https://web.archive.org/web/20070825043357/http://news.bbc.co.uk/1/hi/entertainment/6294472.stm|archive-date=25 August 2007 |url-status=live}}</ref> Fincham admitted the error, but rejected calls that he should resign from his position as a result.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6896892.stm|title=I stay, says royal row BBC boss|work=BBC News|date=13 July 2007|access-date=13 July 2007|archive-url=https://web.archive.org/web/20070715170512/http://news.bbc.co.uk/1/hi/entertainment/6896892.stm|archive-date=15 July 2007 |url-status=live}}</ref> His future was deemed uncertain following critical comments from [[Michael Lyons (UK politician)|Sir Michael Lyons]], Chairman of the [[BBC Trust]], and he resigned on 5 October 2007.<ref>[https://web.archive.org/web/20110616235844/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article2224732.ece BBC may 'close channels to cut costs'] ''The Times'', 9 August 2007</ref>

In 2009, a report published by the [[BBC Trust]] found scheduling changes had led to a decrease in viewers.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/7879666.stm|title=BBC 'must stop kids' TV decline'|publisher=[[BBC News Online]]|access-date=10 February 2009 | date=10 February 2009}}</ref> This was especially noticeable for ''[[Blue Peter]]'' and ''[[Newsround]]'', two of CBBC's flagship programmes; ''Blue Peter'' which recorded its lowest viewing numbers since it started in 1958, and ''Newsround'' with fewer than 100,000 viewers compared to 225,000 in 2007.<ref>{{cite news|url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5697756.ece|archive-url=https://web.archive.org/web/20110615080935/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article5697756.ece|url-status=dead|archive-date=15 June 2011|title=Blue Peter at a 50-year low after being side lined by The Weakest Link|newspaper=[[The Times]]|access-date=10 February 2009 | location=London | date=10 February 2009 | first=Dan | last=Sabbagh}}</ref><ref>{{cite news|url=https://www.independent.co.uk/news/media/tv-radio/changes-hit-bbc-childrens-viewing-figures-1605587.html|archive-url=https://web.archive.org/web/20090212064626/http://www.independent.co.uk/news/media/tv-radio/changes-hit-bbc-childrens-viewing-figures-1605587.html|url-status=dead|archive-date=12 February 2009|title=Changes hit BBC children's viewing figures|newspaper=[[The Independent]]|access-date=10 February 2009 | location=London | first=Vicky | last=Shaw | date=10 February 2009}}</ref>