Editing Blog (section)

==Consumer-generated advertising==
[[Consumer-generated advertising]] is a relatively new and controversial development, and it has created a new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, the most controversial are the [[sponsored post]]s.<ref>Mutum, Dilip and Wang, Qing (2010). "Consumer Generated Advertising in Blogs". In Neal M. Burns, Terry Daugherty, Matthew S. Eastin (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), IGI Global, 248–261.</ref> These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some [[disintermediation]] and a breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites. On the other hand, new companies specialised in blog advertising have been established to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy the blogosphere's credibility.<ref>{{cite news|url=https://techcrunch.com/2006/06/30/payperpostcom-offers-to-buy-your-soul/ |title=PayPerPost.com offers to sell your soul |work=[[TechCrunch]] |date=June 30, 2006 |access-date=July 18, 2017}}</ref>