Editing Boarding pass (section)

===Print-at-home boarding pass advertising===

In a bid to boost [[ancillary revenue]] from other sources of [[in-flight advertising]], many airlines have turned to [[targeted advertising]] technologies aimed at passengers from their departure city to their destination.<ref>{{cite web|url=http://adage.com/article/news/airlines-stamping-ads-boarding-passes/129637/|title=Boarding Pass Evolution|date=July 15, 2008|access-date=February 10, 2015}}</ref>

Print-at-home boarding passes display adverts chosen specifically for given travellers based on their anonymised passenger information, which does not contain any personally identifiable data. Advertisers are able to target specific demographic information (age range, gender, nationality) and route information (origin and destination of flight). The same technology can also be used to serve advertising on airline booking confirmation emails, itinerary emails, and pre-departure reminders.<ref>{{cite web|url=http://www.ink-global.com/for-advertisers/inflight-travel-document-advertising/|title=Airline Travel Document Advertising|access-date=February 10, 2015|archive-url=https://web.archive.org/web/20150211043930/http://www.ink-global.com/for-advertisers/inflight-travel-document-advertising/|archive-date=February 11, 2015|url-status=dead}}</ref>