Editing Bus rapid transit (section)

=== Prominent brand or identity ===
A unique and distinctive identity can contribute to BRT's attractiveness as an alternative to driving cars,<ref>[http://www.nbrti.org/docs/pdf/Characteristics_BRT_Decision-Making.pdf Characteristics of BRT for decision making.] {{Webarchive|url=https://web.archive.org/web/20160415111548/http://www.nbrti.org/docs/pdf/Characteristics_BRT_Decision-Making.pdf |date=15 April 2016 }} page ES-8. Federal Transit Administration (August 2004).</ref> (such as Viva, Max, TransMilenio, Metropolitano, Metronit, Select) marking stops and stations as well as the buses.<ref>[http://www.mta.info/mta/planning/sbs/faqs.htm What is Select Bus Service?] NYC Metropolitan Transit Authority. Retrieved 12 March 2010</ref>

Large cities usually have big bus networks. A map showing all bus lines might be incomprehensible, and cause people to wait for low-frequency buses that may not even be running at the time they are needed. By identifying the main bus lines having high-frequency service, with a special brand and separate maps, it is easier to understand the entire network.{{citation needed|date=October 2014}}

Public transit apps are more convenient than a static map, featuring services like trip planning, live arrival and departure times, up-to-date line schedules, local station maps, service alerts, and advisories that may affect one's current trip. [[Transit (app)|Transit]] and [[Moovit]] are examples of apps that are available in many cities around the world. Some operators of bus rapid transit systems have developed their own apps, like Transmilenio.<ref>{{cite news|title=Conozca la 'app' que le brinda información sobre Sitp y TransMilenio (in Spanish)|url=http://www.eltiempo.com/archivo/documento/CMS-15071135|newspaper=El Tiempo|access-date=6 June 2017}}</ref> These apps even include all the schedules and live arrival times and stations for buses that feed the BRT, like the SITP (Sistema Integrado de Transporte Público or Public Transit Integrated System) in Bogotá{{citation needed|date=April 2018}}.