Editing Camel case (section)

=== Spread to mainstream usage ===
In the 1980s and 1990s, after the advent of the personal computer exposed hacker culture to the world, camel case then became fashionable for corporate [[trade name]]s in non-computer fields as well. Mainstream usage was well established by 1990:
<!-- This is documentation of increasing commercial usage, not a complete list. Two or three examples per year is plenty. -->
* (1980) [[EchoStar Communications Corporation|EchoStar]]<!--CHECK if it was the original spelling-->
* (1984) [[BellSouth]]
* (1985) ''[[EastEnders]]''
* (1986) ''[[SpaceCamp]]''
* (1990) [[HarperCollins Publishers|HarperCollins]], [[SeaTac, Washington|SeaTac]]
* (1998) [[PricewaterhouseCoopers]], merger of Price Waterhouse and Coopers

During the [[dot-com bubble]] of the late 1990s, the lowercase prefixes "e" (for "[[electronics|electronic]]") and "i" (for "Internet",<ref>{{Cite news|author=Farhad Manjoo |url=https://www.wired.com/science/discoveries/news/2002/04/52181 |title=Grads Want to Study on EMacs, Too |website=Wired.com |date=30 April 2002|access-date=4 June 2010}}</ref> "information", "[[intelligent]]", etc.) became quite common, giving rise to names like [[Apple Inc.|Apple]]'s [[iMac]] and the [[Zentyal|eBox]] software platform.

In 1998, Dave Yost suggested that chemists use medial capitals to aid readability of long chemical names, e.g. write AmidoPhosphoRibosylTransferase instead of [[amidophosphoribosyltransferase]].<ref>[https://www.newscientist.com/article/mg15821399.900-feedback.html ''Feedback, 20 June 1998''] Vol 158 No 2139 [[New Scientist]] 20 June 1998</ref> This usage was not widely adopted.

Camel case is sometimes used for abbreviated names of certain neighborhoods, e.g. New York City neighborhoods ''SoHo'' (''So''uth of ''Ho''uston Street) and ''TriBeCa'' (''Tri''angle ''Be''low ''Ca''nal Street) and San Francisco's ''SoMa'' (''So''uth of ''Ma''rket). Such usages erode quickly, so the neighborhoods are now typically rendered as ''Soho'', ''Tribeca'', and ''Soma''.

Internal capitalization has also been used for other technical codes like [[HeLa]] (1983).