Editing Database marketing (section)

== Further reading ==
* Baesens Bart, Stijn Viaene, Dirk Van den Poel, [[Jan Vanthienen]], and Guido Dedene (2002), “[http://econpapers.repec.org/paper/rugrugwps/02_2F154.htm Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing]”, ''European Journal of Operational Research'', 138 (1), 191-211.
* ''Optimal Database Marketing,'' Drake & Drozdenko, Sage Publications (2002)
* Hughes, Arthur M. (2000), ''Strategic Database Marketing: The Master plan for Starting and Managing a Profitable Customer-Based Marketing Program'', 2nd edition, McGraw-Hill, New York.
* David Shepard Associates (1999), ''The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy'', 3rd edition, McGraw-Hill, New York.
* Hillstrom, Kevin (2006), ''Hillstrom's Database Marketing'', Direct Academy
* Peppers, Don and Rogers, Martha (1996), ''The One to One Future (One to One)'', Current.
* Prinzie Anita, Dirk Van den Poel (2005), "[http://econpapers.repec.org/paper/rugrugwps/05_2F298.htm  Constrained optimization of data-mining problems to improve model performance: A direct-marketing application]", ''Expert Systems with Applications'', 29 (3), 630-640.
* Tapp, Alan (1998), Principles of Direct and Database Marketing, Trans-Atlantic Publications.
* Prenner, John (2000), ''ROI Driven Database Marketing'', UC Press
* Van den Poel Dirk (2003), “[http://econpapers.repec.org/paper/rugrugwps/03_2F191.htm Predicting Mail-Order Repeat Buying: Which Variables Matter?]”, ''Tijdschrift voor Economie & Management'', 48 (3), 371-403.

{{DEFAULTSORT:Database Marketing}}
[[Category:Direct marketing]]
[[Category:Types of marketing]]

[[de:Direktmarketing#Database-Marketing]]