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Development communication
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== Examples == One of the first examples of development communication was [[Farm Radio Forums]] in [[Canada]]. From 1941 to 1965 farmers met weekly to listen to radio programs, supplemented by printed materials and prepared questions to encourage discussion. At first, this was a response to the [[Great Depression]] and the need for increased food production in World War II. Later the Forums dealt with social and economic issues. This model of [[adult education]] or [[distance education]] was later adopted in India and Ghana.{{citation needed|date=September 2013}} Radio [[DZLB-AM|DZLB]] was the community broadcasting station of UPLB College of Development Communication. It was a forerunner of the school-on-air (SOA) concept that provided informal education for farmers. DZLB hosted SOAs on nutrition, pest management and cooperatives.<ref name="OandF">{{cite book |first1=Alexander |last1=Flor |first2=Ila Virginia |last2=Ongkiko |title=Introduction to Development Communication |publisher=SEAMEO Regional Center for Graduate Study and Research and Agriculture and University of the Philippines Open University |year=2006 }}</ref>{{page needed|date=September 2018}} DZLB aired educational programming for farmers and cooperatives. Established in 2009, [[Global South Development Magazine]] has been a recent example of development communication in practice. [[Instructional television]] was used in [[El Salvador]] during the 1970s to improve primary education. One problem was a lack of trained teachers. Teaching materials were improved to make them more relevant. More children attended school and graduation rates increased.{{citation needed|date=September 2013}} In the 1970s in [[Korea]] the [[Planned Parenthood Federation]] succeed in lowering [[birth rate]]s and improving life in villages such as Oryu Li. It mainly used [[interpersonal communication]] in women's clubs. Oryu Li's success did not recur in all villages. The initial effort had the advantage of a remarkable local leader and visits from the provincial governor.{{citation needed|date=September 2013}} A [[social marketing]] project in [[Bolivia]] in the 1980s tried to get women in the [[Cochabamba]] Valley to use [[soybean]]s in their cooking. This was an attempt to deal with chronic malnourishment among children. The project used cooking demonstrations, posters and broadcasts on local commercial radio stations. Some people tried soybeans but the outcome of the project was unclear.{{citation needed|date=September 2013}} In 1999 the US and [[DC Comics]] planned to distribute 600,000 [[comic books]] to children affected by the [[Kosovo War]]. The books were in Albanian and featured [[Superman]] and [[Wonder Woman]]. The aim was to teach children what to do when they find an unexploded [[land mine]] left over from [[Kosovo civil war|Kosovo's civil war]]. The comic books instruct children not to touch and not to move, but instead to call an adult for help.{{citation needed|date=September 2013}} Since 2002, [[Journalists for Human Rights]], a [[Canada|Canadian]] NGO, has operated projects in [[Ghana]], [[Sierra Leone]], [[Liberia]], and the [[Democratic Republic of the Congo]]. JHR works directly with journalists, providing monthly workshops, student sessions, on the job training and additional programs on a country by country basis.{{citation needed|date=September 2013}} Cuban Media and Education β In 1961, the year of education, the well known literacy campaign was initiated. Television and radio played a complementary role in the dissemination of literacy training programs. Live coverage of literacy worker and students was used to dramatise and this was reinforced on radio and in newspapers.<ref>{{cite book |first1=A.F. |last1=Mathew |title=The Case of Development Communication: Perspectives, Issues and Trends |publisher=Palabra Clave vol.13., No. 1 Universidad La Sanaba Columbia |year=2010 }}</ref>
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