Editing Glocalization (section)

=== Video games ===
Some translators of video games favor glocalization over the process of [[Video game localization|localization in video games]].<ref name="Eyman">{{Cite book |last1=Eyman |first1=Douglas |title=Games & Play in Chinese & Sinophone Cultures |last2=Eyman |first2=Douglas |last3=Sun |first3=Hongmei |date=2024 |publisher=[[University of Washington Press]] |isbn=9780295752402 |editor-last=Guo |editor-first=Li |location=Seattle, WA |chapter=Translation and Chinese Culture in Video Games |editor-last2=Eyman |editor-first2=Douglas |editor-last3=Sun |editor-first3=Hongmei}}</ref>{{Rp|page=248}} In this context, glocalization seeks from the outset to minimize localization requirements for video games intended to be universally appealing.<ref name="Eyman" />{{Rp|page=248}} Academic Douglas Eyman cites the ''[[World of Warcraft: Mists of Pandaria|Mists of Pandaria]]'' expansion for ''[[World of Warcraft]]'' as an example of glocalization because it was designed at the outset to appeal to global audiences while celebrating Chinese culture.<ref name="Eyman" />{{Rp|pages=248-249}}