Editing Hello Kitty (section)

===High-end===
Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty [[Fender Stratocaster|Stratocaster]] electric guitar (since 2005, with [[Fender Musical Instruments Corporation|Fender]], under its [[Squier]] sub-brand, in the US)<ref name="engadget2005">{{cite web |title=Hello Kitty Stratocaster guitar by Fender |url=https://www.engadget.com/2005-12-06-hello-kitty-stratocaster-guitar-by-fender.html |website=Engadget |access-date=16 December 2022 |date=2005-12-06}}</ref><ref name="stratocaster">{{cite news|url=https://www.engadget.com/2006/06/30/hello-kitty-stratocaster-goes-high-end/?guccounter=1 |title=Hello Kitty Stratocaster goes high-end |website=engadget |date=30 June 2006|access-date=19 June 2019|first1=Evan|last1=Blass}}</ref> and an [[Airbus A330-200]] commercial passenger jet airliner, dubbed the [[EVA Air#Special liveries|Hello Kitty Jet]] (2005–2009, with [[EVA Airways]] in Taiwan).<ref>{{cite news|url=http://www.taipeitimes.com/News/biz/archives/2005/12/13/2003284256 |title=World's first 'Hello Kitty' airplane to make debut Lunar New Year flights |newspaper=The Taipei Times |date=13 December 2005}}</ref> In late 2011 and early 2012, EVA Air revived their "Hello Kitty Jets" with their three new [[A330-300]]s. However, due to high demand,<ref>{{cite news|url=https://www.straitstimes.com/singapore/transport/eva-airs-hello-kitty-jet-to-fly-permanently-between-singapore-and-taiwan-from |title=EVA Air's Hello Kitty jet to fly permanently between Singapore and Taiwan from June |website=The Straits Times |date=30 June 2006|access-date=19 June 2019|first1=Shea|last1=Driscoll}}</ref> the airline added two more alongside their existing A330-200s in mid-2012. A year later, EVA Air introduced one of their [[777-300ER]]s as another Hello Kitty Jet, which featured other Sanrio characters as well as Hello Kitty.

In 2009, Hello Kitty entered the wine market with a collection of four wines available for purchase online. The collection included a sparkling rosé, a sparkling white wine, a red wine, and a white wine, each adorned with Hello Kitty branding and packaging. This venture marked a strategic move to expand the product lines targeted at older audiences, combining the iconic character's charm with the sophistication of wine.<ref>{{cite web |url=https://www.fox9.com/news/hello-kitty-wine-is-now-available-collection-features-five-different-wines |title=Hello Kitty wine is now available, collection features five different wines |work=[[KMSP-TV|Fox9 News]] |date=6 December 2017 |access-date=10 February 2025}}</ref><ref>{{cite magazine |title=Please pass the bubbly, Hello Kitty |url=http://popwatch.ew.com/2010/03/26/please-pass-the-bubbly-hello-kitty/ |magazine=[[Entertainment Weekly]] |date=26 March 2010|access-date=2 November 2015|first1=Catherine|last1=Garcia}}</ref>