Editing Myspace (section)

==Corporate information==
===Foreign versions{{anchor|International}}===
Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative regional versions present automated content according to locality (e.g., UK users see other UK users as "Cool New People", and UK-oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g., United States: "favorites", mm/dd/yyyy; the rest of the world: "favourites", dd/mm/yyyy).

===MySpace Developer Platform (MDP)===
On February 5, 2008, MySpace set up a developer platform allowing developers to share their ideas and write their own Myspace applications. The opening was inaugurated with a workshop at the MySpace offices in San Francisco two weeks before the official launch. The MDP is based on the OpenSocial API, which was presented by Google in November 2007 to support social networks to develop social and interacting widgets, and can be seen as an answer to Facebook's developer platform. The first public beta of the MySpace Apps was released on March 5, 2008, with around 1,000 applications available.<ref>{{cite news|url=http://developer.myspace.com/Community/blogs/devteam/archive/2008/02/05/let-me-see-my-app.aspx|title=Let me see my app!|work=MySpace MDP|date=February 5, 2008|access-date=February 5, 2008|url-status=dead|archive-url=https://web.archive.org/web/20080209102606/http://developer.myspace.com/Community/blogs/devteam/archive/2008/02/05/let-me-see-my-app.aspx|archive-date=February 9, 2008}}</ref><ref>{{cite news|url=http://www.all4myspace.com/news/2008/1 |title=MySpace Open to Developers |work=MySpace News |date=February 5, 2008 |access-date=February 5, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080114035153/http://www.all4myspace.com/news/2008/1 |archive-date=January 14, 2008 }}</ref>

===Myspace server infrastructure===
At QCon London 2008,<ref name="qcon-arch-pres">{{cite web|url=http://www.infoq.com/presentations/MySpace-Dan-Farino|title=Behind the Scenes at MySpace.com|date=February 10, 2009|publisher=InfoQ.com|access-date=December 12, 2009|archive-date=September 8, 2010|archive-url=https://web.archive.org/web/20100908155208/http://www.infoq.com/presentations/MySpace-Dan-Farino|url-status=live}}</ref> MySpace Chief Systems Architect Dan Farino indicated that the site was sending 100 gigabits of data per second out to the Internet; 10 gigabits of which was [[HTML]] content and the remainder was media such as videos and pictures. The server infrastructure consists of over 4,500 web servers (running [[Windows Server 2003]], [[Internet Information Services|IIS]] 6.0, [[ASP.NET]] and [[.NET Framework]] 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003), and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005), as well as a custom distributed file system which runs on [[Gentoo Linux]].

In 2009, MySpace began migrating from [[Hard disk drive|HDD]] to [[Solid-state drive|SSD]] technology in some of their servers, resulting in space and power usage savings.<ref name="infoq-ssd">{{cite news|url=http://www.infoq.com/news/2009/12/myspace-ssd|title=MySpace Replaces Storage with Solid-State Drive Technology in 150 Standard Load Servers|work=InfoQ.com|date=December 12, 2009|access-date=December 12, 2009|archive-date=June 16, 2010|archive-url=https://web.archive.org/web/20100616130137/http://www.infoq.com/news/2009/12/myspace-ssd|url-status=live}}</ref>

===Revenue model===
Myspace operates{{When|date=September 2019}} solely on revenues generated by advertising, as its revenue model possesses no user-paid features.<ref>{{cite web |title=Is Myspace free?|url=https://www.myspace.com/Modules/Help/Pages/HelpCenter.aspx?Category=1&Question=33 |publisher=MySpace.com|access-date=March 11, 2008|archive-url=https://web.archive.org/web/20080822094142/http://www.myspace.com/Modules/Help/Pages/HelpCenter.aspx?Category=1&Question=33|archive-date=August 22, 2008}}</ref> Through its site and affiliated advertising networks, the site collects data about its users and utilizes [[behavioral targeting]] to select the ads each visitor sees.<ref>{{cite news|author=Story, Louise and comScore|title=They Know More Than You Think|url=https://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html|format=JPEG|date=March 10, 2008|work=The New York Times|url-access=limited|access-date=February 22, 2017|archive-date=January 9, 2018|archive-url=https://web.archive.org/web/20180109085551/http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html|url-status=live}} in {{cite news|author=Story, Louise|title=To Aim Ads, Web Is Keeping Closer Eye on You|url=https://www.nytimes.com/2008/03/10/technology/10privacy.html|work=The New York Times|date=March 10, 2008|access-date=March 9, 2008|url-access=limited|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126021151/https://www.nytimes.com/2008/03/10/technology/10privacy.html|url-status=live}}</ref>

On August 8, 2006, search engine [[Google]] signed a $900 million deal to provide a search facility and advertising on MySpace.<ref name="BBCNews-GoogleNewsCorp">{{cite news|url=http://news.bbc.co.uk/1/hi/business/5254642.stm|title=Google signs $900m News Corp deal|work=BBC News|date=August 7, 2006|access-date=September 9, 2006|archive-date=January 15, 2009|archive-url=https://web.archive.org/web/20090115082034/http://news.bbc.co.uk/1/hi/business/5254642.stm|url-status=live}}</ref><ref name="ElReg-GoogleMySpace">{{cite news|url=https://www.theregister.co.uk/2006/08/07/google_wins_myspace/|title=Google pays $900m to monetise children via MySpace|publisher=The Register|last=Vance|first=Ashlee|author-link=Ashlee Vance|date=August 7, 2006|access-date=September 9, 2006|archive-date=August 24, 2006|archive-url=https://web.archive.org/web/20060824074432/http://www.theregister.co.uk/2006/08/07/google_wins_myspace/|url-status=live}}</ref><ref name="GuardianBusiness-GoogleMySpace">{{cite news|url=http://business.guardian.co.uk/story/0,,1839333,00.html|title=Google to pay $900m for Myspace link-up|last=Clark|first=Andrew|publisher=Guardian Unlimited Business|date=August 8, 2006|access-date=September 9, 2006|location=London|archive-date=October 10, 2007|archive-url=https://web.archive.org/web/20071010082946/http://business.guardian.co.uk/story/0,,1839333,00.html|url-status=live}}</ref>

===Third-party content===
Companies such as [[Slide.com]] and [[RockYou]] were all launched on Myspace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners, most of whom were in their late teens and early twenties.<ref name="Forbes-MyspaceEcon">{{cite news|url=https://www.forbes.com/2006/04/07/myspace-google-murdoch-cx_rr_0410myspace.html|title=The Myspace Economy|last=Rosmarin|first=Rachel|work=Forbes|date=October 4, 2006|access-date=October 4, 2006|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804074059/https://www.forbes.com/2006/04/07/myspace-google-murdoch-cx_rr_0410myspace.html|url-status=live}}</ref><ref name="USAToday-GoogleMyspace">{{cite news|url=https://www.usatoday.com/tech/techinvestor/2006-08-13-google-search_x.htm|title=Google search ads find momentum|last=Graham|first=Jefferson|work=USA Today|date=August 14, 2006|access-date=August 14, 2006|archive-date=August 20, 2006|archive-url=https://web.archive.org/web/20060820093629/http://www.usatoday.com/tech/techinvestor/2006-08-13-google-search_x.htm|url-status=live}}</ref>

In November 2008, MySpace announced that user-uploaded content infringing on copyrights held by [[MTV]] and its subsidiary networks would be redistributed with advertisements to generate revenue for the companies.<ref>{{cite news|last=Wallenstein|first=Andrew|url=https://www.reuters.com/article/technologyNews/idUSTRE4A20P520081103?feedType=RSS&feedName=technologyNews|title=''Reuters'' "MySpace, MTV test piracy-profit plan." Wallenstein, Andrew. Nov.3, 2008|work=Reuters|date=November 3, 2008|access-date=July 24, 2010|archive-date=December 14, 2020|archive-url=https://web.archive.org/web/20201214123319/https://www.reuters.com/article/technologyNews/idUSTRE4A20P520081103?feedType=RSS&feedName=technologyNews|url-status=live}}</ref>

===Acquisition of Imeem===
On November 18, 2009, MySpace Music acquired [[Imeem]] for less than $1 million.<ref>{{cite web|url=https://techcrunch.com/2009/12/08/imeem-myspace-music-completes-acquisition/|publisher=TechCrunch|title=Myspace Music Completes Acquisition of Imeem|date=December 8, 2009|access-date=October 16, 2017|archive-date=August 11, 2020|archive-url=https://web.archive.org/web/20200811110321/https://techcrunch.com/2009/12/08/imeem-myspace-music-completes-acquisition/|url-status=live}}</ref> MySpace stated that they would be transitioning Imeem's users and migrating their playlists over to MySpace Music. On January 15, 2010, MySpace began restoring Imeem playlists.<ref>{{cite web|last=Rosoff|first=Matt|url=https://www.cnet.com/news/myspace-restores-imeem-playlists/|title=MySpace restores Imeem playlists|publisher=CNET|date=January 16, 2010|access-date=July 24, 2010|archive-date=June 11, 2020|archive-url=https://web.archive.org/web/20200611162657/https://www.cnet.com/news/myspace-restores-imeem-playlists/|url-status=live}}</ref>