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=== Social media === People have a lot of options when it comes to choosing their consumption of news, and many are increasingly turning to social media. Over half of U.S. adults, 54%, get some of their news from [[Social media as a news source|social media]], according to a Pew Research Center survey from September 2024.<ref name=":3">{{Cite web |date=2024-09-17 |title=Social Media and News Fact Sheet |url=https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/ |access-date=2024-11-30 |website=Pew Research Center |language=en-US}}</ref> The two most popular sources are Facebook and Youtube, as 33% and 32% of users learn information from these sources, with Instagram and TikTok following close at 20% and 17%. The director of news and information research at Pew Research Center, Katerina Eva Matsa, says people aren't just looking for facts when they seek out news, but also a sense of community.<ref name=":3" /> Social media groups and pages gives them a sense of community, and are easily accessible, right at their fingertips. Also according to Pew Research Center, Americans value the speed, novelty, format, and variety that the news on social media offers.<ref>{{Cite web |last=Forman-Katz |first=Luxuan Wang and Naomi |date=2024-02-07 |title=Many Americans find value in getting news on social media, but concerns about inaccuracy have risen |url=https://www.pewresearch.org/short-reads/2024/02/07/many-americans-find-value-in-getting-news-on-social-media-but-concerns-about-inaccuracy-have-risen/ |access-date=2024-11-30 |website=Pew Research Center |language=en-US}}</ref> Social media [[algorithm]]s allow for users to see catered news and information to suit their likings and beliefs. These [[algorithm]]s have introduced users to social media news [[influencers]] that may resonate with them. "News influencers" have gained huge popularity in recent months, as almost 4 in 10 U.S. adults under 30, or 37%, regularly turn to them, according to another Pew Research Center study from November 2024.<ref name=":4">{{Cite web |last=Liedke |first=Galen Stocking, Luxuan Wang, Michael Lipka, Katerina Eva Matsa, Regina Widjaya, Emily Tomasik and Jacob |date=2024-11-18 |title=1. Americans’ experiences with social media news influencers |url=https://www.pewresearch.org/journalism/2024/11/18/americans-experiences-with-social-media-news-influencers/ |access-date=2024-11-30 |website=Pew Research Center |language=en-US}}</ref> News influencers are defined as "individuals who have a large following on social media and often post about news or political or social issues."<ref name=":4" /> Users say they get basic facts, opinions, funny posts, and breaking news from their respective news influencers. Americans like to connect and resonate with those who agree with their opinions and beliefs, and getting news updates from your own corner of the internet is comforting and assuring to them. Some U.S. adults have also noted that news influencers have helped them better comprehend events and issues.<ref name=":4" />
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