Open main menu
Home
Random
Recent changes
Special pages
Community portal
Preferences
About Wikipedia
Disclaimers
Incubator escapee wiki
Search
User menu
Talk
Dark mode
Contributions
Create account
Log in
Editing
OK Computer
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
===Commercial expectations=== According to Selway, Radiohead's American label [[Capitol Records|Capitol]] saw the album as {{"'}}commercial suicide'. They weren't really into it. At that point, we got the fear. How is this going to be received?"<ref name="CANTIN"> {{citation | first = Paul | last = Cantin | title = Radiohead's OK Computer confounds expectations | date = 19 October 1997 | newspaper = [[Ottawa Sun]] }}</ref> Yorke recalled: "When we first gave it to Capitol, they were taken aback. I don't really know why it's so important now, but I'm excited about it."<ref>{{cite news|last=Strauss|first=Neil|title=The Pop Life: The Insane Clown Posse, recalled by Disney and now in demand Promoting Radiohead|date=July 1997|magazine=[[The New York Times]]|url=https://www.nytimes.com/1997/07/02/arts/the-pop-life-919608.html}}</ref> Capitol lowered its sales forecast from two million to half a million.{{sfn|Randall|2000|p=202}} In O'Brien's view, only [[Parlophone]], the band's British label, remained optimistic, while global distributors dramatically reduced their sales estimates.{{sfn|Randall|2000|p=242}} Label representatives were reportedly disappointed with the lack of marketable songs, especially the absence of anything resembling Radiohead's 1992 hit "[[Creep (Radiohead song)|Creep]]".<ref name="BLASHILL"> {{citation | first = Pat | last = Blashill | title = Band of the Year: Radiohead | date = January 1998 | magazine = [[Spin (magazine)|Spin]]}}</ref> "''OK Computer'' isn't the album we're going to rule the world with", Colin Greenwood predicted at the time. "It's not as hitting-everything-loudly-whilst-waggling-the-tongue-in-and-out, like ''The Bends''. There's less of the [[Van Halen]] factor."<ref name="MORAN"/>
Edit summary
(Briefly describe your changes)
By publishing changes, you agree to the
Terms of Use
, and you irrevocably agree to release your contribution under the
CC BY-SA 4.0 License
and the
GFDL
. You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license.
Cancel
Editing help
(opens in new window)