Editing Synergy (section)

===Revenue===
A [[revenue]] synergy refers to the opportunity of a combined corporate entity to generate more revenue than its two predecessor stand-alone companies would be able to generate. For example, if company A sells product X through its sales force, company B sells product Y, and company A decides to buy company B, then the new company could use each salesperson to sell products X and Y, thereby increasing the revenue that each salesperson generates for the company.

In [[Media Revenue Generation|media revenue]], synergy is the promotion and sale of a product throughout the various [[Subsidiary|subsidiaries]] of a [[media conglomerate]], e.g. films, soundtracks, or video games.