Editing Visual rhetoric (section)

==== Method of appeal ====
[[Aristotle]] proposed three types of appeal to an audience:

* ''Ethos'' is the appeal to ethics or integrity.
* ''Pathos'' is the appeal to emotions
* ''Logos'' is the appeal to logic or reason<ref>{{cite thesis |last1=Botha |first1=Anneli |title=An exploration of the conceptual relationship between design aesthetics and Aristotelian rhetoric in information visualisation |date=19 September 2012 |hdl=2263/27944 |hdl-access=free }}</ref>

These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in different ways. Methods of appeal can also be combined to strengthen the underlying message.